Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Rent the Space! Why Empty Self-Storage Units Are an Expensive Proposition
Unrented space is an expensive proposition for self-storage operators. By following these simple guidelines, they can improve their sales closing rate, rent more units and increase their facility revenue. ...More
4 Steps to Help Self-Storage Operators Get the Most From Facebook's Graph Search
Facebook’s new search engine, Graph Search, can help self-storage operators capitalize on their “likes” to gain more business. ...More
Self-Storage Operators Are Not Government Watchdogs: The Dangerous Precedents of the Safeguard Lawsuit
The lawsuit between NYC and Safeguard Properties may have been settled, but the conditions of the settlement could spell trouble for self-storage operators. ...More
Rental-Rate Strategies for Self-Storage: Improving the Health of Your Store
Too many self-storage operators are hesitant to raise their rental rates, but doing so can lead to a healthier store. Learn the difference between physical and economic occupancy and simple steps to increase your facility’s overall revenue. ...More
Artists Illuminate Roll-Up Doors at Maryland Self-Storage Facility
Storage Village Self Storage in North Bethesda, Md., hosted an April 14 art event titled “Village Illuminated,” inviting local artists to transform the facility’s roll-up doors into a colorful celebration of community service. Artists from across the Washington, D.C., metro ...More
Canada’s Vanguard Self Storage Sponsors Late Model Division Race at Peterborough Speedway
Vanguard Self Storage in Peterborough, Ontario, Canada, is the title sponsor for the Late Model division at Peterborough Speedway. It is the second consecutive year Vanguard has sponsored the division for the Canadian short-track stock-car racing competition. ...More
Florida’s Southern Self Storage Raises $2,500 for Youth Organization
Southern Self Storage in Palm Beach Gardens, Fla., partnered with Palm Beach County’s Youth For Christ organization to raise funds for its teen ministry. The company’s two self-storage locations in West Palm Beach held consecutive yard sales in April, raising more than ...More
Is Your Self-Storage Facility Ripe to Attract Commercial Tenants?
Business owners and entrepreneurs is a market segment that should not be overlooked in self-storage. Find out if your facility is right for commercial users and how can you attract this target audience. ...More
Pipe Bomb, Explosives Removed from Self-Storage Facility in Odessa, TX
A pipe bomb and other potential explosives were discovered this week inside a unit at a CubeSmart self-storage facility in Odessa, Texas. The bomb unit from the Odessa Police Department was called in by narcotics officers who had issued a warrant to search the unit. ...More
2 Boys Discovered Living Inside Self-Storage Unit in Ewing, N.J.
Two boys, ages 5 and 10, were discovered yesterday to be living inside an unlocked 5-by-10-foot self-storage unit at an Extra Space Storage facility in Ewing Township, N.J. A single mattress piled on top of belongings, along with toys, buckets and some furniture, were also ...More