Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Negotiating Mass-Media Advertising for a Self-Storage Business: TV and Radio
Self-storage operators looking to add mass media to their marketing mix will need to consider several factors to ensure they reach their target audience at an advertising price they can afford. Here are some guidelines to getting the most from a mass-media marketing ...More
Tech Support in Self-Storage: Protecting A New Achilles' Heel
For all our dependence on technology, our real Achilles' heel is our inability to resolve technical problems without assistance. While nearly everyone knows how to use a computer or cell phone, few of us know how to properly maintain or fix one. And that spells trouble for ...More
Getting Technical Support for Your Self-Storage Management Software or Security System
The ability to obtain technical support—free or paid—from your management-software or security vendor is an important factor in your self-storage facility’s success. Here are a few points to consider, as well as what you can expect from a provider within the normal warranty ...More
Is There a Positive Spin to Idaho State’s Land Board’s Self-Storage Purchase?
While I’m philosophically opposed to the concept of any governmental entity getting into competition with the private sector in any part of the economy, there may be a silver lining in this cloud. ...More
South African Self-Storage Operator Stor-Age Donates to Charitable Causes
South African self-storage operator Stor-Age recently participated in two charitable campaigns to benefit children in need. ...More
An Insider's Perspective on 'Storage Wars': Potential Detriment to the Self-Storage Industry
Self-storage veteran Joe Niemczyk points out the negative impact reality TV shows like “Storage Wars” are having on the industry. ...More
Florida Self Storage Association Raises Funds for Legislative Campaign
The Florida Self Storage Association (FSSA) will host a casino night legislative fundraiser as part of its upcoming Conference & Expo, April 25-27, at the Gaylord Palms Resort & Convention Center in Orlando, Fla. The goal of the event, scheduled for April 25, 9-11 ...More
Earth Hour: How Can Self-Storage Operators Participate?
This Saturday people around the world will unplug for one hour between 8:30 and 9:30 p.m. to support Earth Hour. On a personal level, turning out the lights for an hour is pretty simple. For businesses, it’s a bit more complicated—but it is doable. ...More
A-1 Self Storage Donates to FAIR Foundation
California self-storage operator A-1 Self Storage donated $2,000 to the FAIR Foundation, an organization that raises awareness and participates in funding for research of chronic diseases. Its mission is to establish fair and equitable distribution of research funds by the ...More
On-Page Search-Engine Optimization for Self-Storage Operators: HTML Title Tags
As part of the head HTML element, a title tag is used to define the title of a self-storage facility’s Web page. Here are some simple steps self-storage operators can take to create better title tags that are optimized for search engines. ...More