Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Self-Storage Insurance Coverages and Claims Handling: Mitigating and Managing Your Risk
The unique nature of the self-storage industry makes it necessary to look into specialized insurance coverages. A facility’s policy should include coverages that guard against risks specific to our business. This article explains key coverages, steps to mitigate ...More
Self-Storage Revenue, Profit and Cash: Am I Making Any Money?
To get a sense of a self-storage facility’s true operating performance, an owner must understand his financial statements and the impact his decisions have on his money. Here’s a breakdown on three key factors: revenue, profit and cash. ...More
The 4 Tenets of Self-Storage Roofing
A self-storage facility’s roof system is a critical part of keeping tenants’ belongings safe. When adding a new roof or sustaining an existing one, operators should consider these four tenets: good design, quality materials, proper installation and regular ...More
5 Building Blocks to Quickly Increase Self-Storage Rentals
Increasing customer conversions doesn’t have to be complicated. Guest blogger Magen Smith offers five building blocks self-storage managers can use to sharpen their sales acumen, boost marketing and customer-service effectiveness, increase efficiency and, ultimately, ...More
Are You Wild and Crazy About Your Self-Storage Marketing?
While it's unlikely you're sitting on a big pile of cash to fund your self-storage marketing, it doesn't mean your campaigns and delivery have to be ho-hum. In fact, a smaller budget can sometimes be a blessing in disguise. Really, it's an opportunity to be wild ...More
Palm Gate RV & Self Storage Partners With AZ Pet Charity
Palm Gate RV & Self Storage in Goodyear, Ariz., has partnered with Empty Bowl Pet Food Pantry, providing five climate-controlled units at a discounted price for the Phoenix-based charity to store its donations. This summer, employees of Inside Self-Storage's parent ...More
3 Essential Pieces of Your Self-Storage Advertising Effort
If you’re interested in widening the advertising strategy for your self-storage business but aren’t sure where to begin, these tips will get you started. Here are three important components of an effective program. ...More
Self-Storage Wrongful-Sale Claims: Why Statutory Compliance Is Your Best Defense
The wrongful-sale claim is the largest financial risk self-storage owners assume in the operation of their business. Complying with your state’s lien-sale laws is your best defense. ...More
G5 Launches ‘DXM Marketing Cloud’ Platform for Self-Storage Operators
G5, a provider of Digital Experience Management (DXM) software and various marketing services for the self-storage industry, has released a new software platform called DXM Marketing Cloud. The product includes eight product and service solutions designed to drive the ...More
Is Wine Storage Viable for Your Self-Storage Location?
While some wine-related businesses and collectors still attempt to store their wine in-house, the demand for off-site storage is increasing. If you’re a storage-facility owner, now’s the time to re-evaluate the demand for wine storage and determine if it’s ...More