The Finance of Storage Marketing
Let’s talk about financeas it relates to the marketing of your self-storage business. First, you need to understand the concept of “return on marketing dollars” (ROMD). You want to spend the least amount possible on marketing while maximizing your return. Most owners go for ...More
November 1, 2005 Fred Gleeck
Posted in Articles,
Finance
Loan Types and Lending Options
Making the choice of which type of financing to secure for your self-storage property is sometimes straightforward. Other times, it’s complicated and confusing. In either case, it’s an important decision, one that can have a significant impact on your business, ...More
November 1, 2005 Tom Walsh
Posted in Articles,
Finance
Mapping Out a Loan Request
Finding your way around is easy these days. Forget unfolding a printed map and searching for the most convenient route (and later trying to refold it to original form). That’s old school. Today, you simply go online to a mapping website, type in your starting location and ...More
November 1, 2005 Neal Gussis
Posted in Articles,
Finance
The Payment Advisor
“The Payment Advisor” is a monthly Q&A column to which readers can submit questions about card transaction systems, electronic funds transfer, check acceptance and processing, wireless transactions, international funds transfer, and other payment issues. To participate, ...More
October 1, 2005 Ross Federgreen
Posted in Articles,
Finance
Interest Rates
What do we know about interest rates today? We know they’re very hard to predict in the short run. We know they’re currently at 42-year lows and have remained there longer than at any other time in the last century. We know low interest rates have a very positive (if not ...More
October 1, 2005 Michael L. McCune
Posted in Articles,
Finance
The Payment Advisor
"The Payment Advisor" is a monthly Q&A column to which readers can submit questions about card transaction systems, electronic funds transfer, check acceptance and processing, wireless transactions, international funds transfer, and other payment issues. To participate, ...More
September 1, 2005 Ross Federgreen
Posted in Articles,
Finance
Zen and the Art of Self-Storage
After a tongue-in-cheek title like that, how about a mammoth understatement? Construction is not an exact science. Neither is the semi-controlled chaos it creates. While some elements of building are neither controllable nor predictable, others are, and their outcome is ...More
September 1, 2005 L. Bruce McCardle
Posted in Articles,
Finance
Mutual Funds and Your Retirement
Jack’s store always did well. There were down times, like during the dot-com bust; but four years out of five, for the 40 years Jack ran the business, it was in the black. When Jack hit age 65, he wanted to retire. His wife wanted to sell the house and move into a condo ...More
July 1, 2005 Pieter Kark and Ken Yap
Posted in Articles,
Finance
Your Merchant Credit-Card Statement
How many times have you said, “I give up. I don’t understand these charges on my credit-card service statement.” If you’re like the typical business owner, more times than you care to remember. In fact, many merchants have stopped trying to understand what they’re really ...More
July 1, 2005 Ross Federgreen
Posted in Articles,
Finance
