Marketing RS-Lite
Last month, we discussed the elements of communication and how it forms the foundation for marketing and sales. This month, we’ll look at marketing designed for the launch and support of records storage lite (RS-lite) in a self-storage environment. No business can exist ...More
May 1, 2005 Cary F. McGovern
Posted in Articles
Communicating the Value of Records Storage
The terms “marketing” and “sales” have different connotations, and they are sometimes convoluted in people’s minds. The dictionary defines marketing as “the business activity of presenting products or services to potential customers in such a way as to make them eager to ...More
April 1, 2005 Cary F. McGovern
Posted in Articles
Your Questions Answered
Those self-storage adventurers who seek to offer more than traditional products and services have long been intrigued by records management. But like any pioneering excursion, entry to the business requires preparation. You must gather your charts, understand the terrain ...More
March 1, 2005 Cary F. McGovern
Posted in Articles
Records Storage for Everyone?
Most business owners would like to try new money-making opportunities with little or no risk. It’s easy to say, but can be difficult to do. If you already have a self-storage or moving and storage operation, you have little or no business risk when you provide commercial ...More
February 1, 2005 Cary F. McGovern
Posted in Articles
Overcoming Objections From Small Business
Selling records storage is easy once you understand the two prime objections you’ll get from customers and how to overcome them. This is an important ingredient in the records storage “lite” model designed for self-storage implementation. My last three columns have focused ...More
December 1, 2004 Cary F. McGovern
Posted in Articles,
Finance
Manpower for ‘RS Lite’
It's easy to implement “records storage lite” along with small-business packages in self-storage without adding to your core employees. Nontraditional staffing is the key. What is this, and how does it add to service revenues without adding to overhead? There are four ways ...More
November 1, 2004 Cary F. McGovern
Posted in Articles
Inside Self-Storage 07/2004: Records Storage ‘Lite’
Records Storage ‘Lite’ By Cary F. McGovern Can a modest self-storage facility successfully offer records-storage services? Is it possible to provide a set of services that requires little or no additional labor? What is the value to clients and the self-storage operator ...More
July 1, 2004 Cary F. McGovern
Posted in Articles
Racking: Safety and Storage Density
Your choice of records-storage racking can improve your yield per square foot, long-term revenue and operational efficiency. The single most expensive mistake many records-storage operators make is buying “cheap” racks. Racking is a commodity and can be found anywhere, but ...More
May 1, 2004 Cary F. McGovern
Posted in Articles
The Planning Retreat
One minute of planning saves 10 minutes of doing. In a time of short-term profits and a desire for immediate results, we struggle with this notion. If you have begun a records-storage business or are on the cusp of launching one, consider a facilitated focus retreat. In the ...More
April 1, 2004 Cary F. McGovern
Posted in Articles
DIY Records Storage
For several years, self-storage owners and operators have asked the questions: “How can I simplify records storage?” and “Can I do it myself without a lot of front-end cost?” Today, because of technology and technique innovations, it is not only possible but quite ...More
February 1, 2004 Cary F. McGovern
Posted in Articles
