Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

On-Page Search-Engine Optimization for Self-Storage Operators: Building a Great Meta Description

In part two of this marketing series, which educates self-storage operators on the basics of on-page search-engine optimization, the focus is on building a good meta description that will attract users and search engines. ...More
April 11, 2012
Posted in Articles, Management, Marketing, Technology
On-Page Search-Engine Optimization for Self-Storage Operators: HTML Title Tags

As part of the head HTML element, a title tag is used to define the title of a self-storage facility’s Web page. Here are some simple steps self-storage operators can take to create better title tags that are optimized for search engines. ...More
March 30, 2012
Posted in Articles, Management, Marketing, Technology
North Carolina Self Storage Association to Host Online-Marketing Webinar

The North Carolina Self Storage Association will host a webinar titled, "Learn How to Market Your Self Storage Business Online" at 2 p.m. ET on April 12. Presented by Yovonne Kenny, an independent marketing consultant at ReachLocal Inc., the online seminar will address ...More
March 28, 2012
Posted in News
Attract and Impress Self-Storage Customers With Brand-Bolstering Social CRM (Customer Relationship Management)

Customer issues move at light speed through today’s Web, putting comments and questions about your products and services out there for all to see. While Web users can speak to your self-storage brand in real time, operators have an equal opportunity to shine through social ...More
March 18, 2012
Posted in Articles, Marketing
Inside Self-Storage World Expo Kicks Off Today in Las Vegas

The Inside Self-Storage World Expo opened today in Las Vegas with a bang. Today’s opening session featured a panel of self-storage heavy-hitters who discussed the industry’s status, online marketing, acquisitions and more. ...More
March 14, 2012
Posted in Blog, Marketing
Self-Storage Professionals Peruse Products and Services at This Week’s ISS Expo in Las Vegas

This week’s Inside Self-Storage World Expo in Las Vegas offers self-storage owners, managers, developers and management companies a chance to meet with more than 120 self-storage suppliers providing a wide range of industry products and services. Starting on Wednesday at ...More
March 12, 2012
Posted in News, Construction, Finance, Management, Marketing, Real Estate
5 Technology Initiatives Self-Storage Operators Should Implement Today

Now that the self-storage industry’s day-to-day operations have begun to stabilize, it’s time to take a look at the processes used to run the business. Here are five technology initiatives self-storage owners and managers can implement at a reasonable cost to improve their ...More
March 12, 2012
Posted in Articles, Marketing, Technology
5 New Things to Experience at the Inside Self-Storage Expo

An ever-changing industry deserves a revolutionary platform of education. That’s just what you’ll find at the Inside Self-Storage World Expo in Las Vegas, March 14-16. This year’s biggest industry conference includes new speakers, innovative seminar topics, a special ...More
March 4, 2012
Posted in Articles, Finance, Legal Issues, Management, Marketing
Self-Storage Expo Highlights Online-Marketing Education for Facility Operators: SEO, Social Media and More

Facility operators who are new to online marketing or want more advanced information will find insight at the Inside Self-Storage World Expo, March 14-16, in Las Vegas. The industry’s biggest event of the year will include multiple seminars on Internet marketing and an ...More
March 1, 2012
Posted in News
Self-Storage Marketing Company The Storage Group Expands Team

The Storage Group Inc. (TSG) added three new team members, which will enable the company to grow in new directions and better serve its clients. ...More
March 1, 2012
Posted in News, Marketing

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