Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.
Self-Storage Marketplace SpareFoot Launches Spring-Cleaning Consumer Contest
SpareFoot, an online marketplace for the self-storage industry, is sponsoring a spring-cleaning contest through social media, encouraging consumers to organize and declutter their homes and businesses. The company will give away one $500 gift card from Crate & Barrel to ...More
Self-Storage Marketing Receives Special Focus at 2014 ISS Expo
Marketing a self-storage business today is a convoluted process involving a myriad of online and offline strategies. Facility owners and managers looking to strengthen their marketing efforts will find information and strategies at next week’s Inside Self-Storage ...More
Online-Marketing Tips to Help Self-Storage Operators Improve Visibility and Lease-Up
Spring is often a strong lease-up period for self-storage operators. To maximize their rental opportunities, they should ramp up their online exposure, focusing on their website, local and social online presence, paid search advertising, and industry directories. ...More
ISS Expo Education Track Assists Self-Storage Operators in Limiting Liability
Among the largest business concerns of self-storage operators is protecting their assets from risk and exposure to liability. Facility owners and managers looking to bolster their risk-management strategies will find information at this year’s Inside Self-Storage ...More
Curing the Canadian Self-Storage Market's 'Discount Disease'
While self-storage demand is strong in the Canada market, the practice of discounting rental rates is prevalent among the country's facility operators, which hurts the industry's overall revenue potential. The cure may be as simple as embracing technology and engaging in ...More
6 Key Components to Improving Your Self-Storage SEO
If the performance of your self-storage website has been lackluster and customers seem to be having trouble locating you online, you may be missing some key components to effective search engine optimization. Guest blogger Derek Whitney of Lackland Self Storage offers six ...More
Groove Think Wins SpareFoot ‘Battle of the Storage Bands’ Social Media Contest
Update 3/12/14 - The winner of SpareFoot’s “Battle of the Storage Bands” contest was Groove Think, a progressive rock-fusion band based in Austin, Texas. The band played a 30-minute set to open a SpareFoot party on March 7. ...More
March 12, 2014
Posted in News
ISS News Desk Highlights Self-Storage Product Releases Including Online Tools, Mobile Apps
The beginning of a new year is typically accompanied by new product introductions, and 2014 is no different, with several vendors having released online tools and mobile applications to assist self-storage operators manage their pricing strategies, tenant payments and Web ...More
Tools and Strategies to Help Self-Storage Operators Earn More Facebook Likes and Shares
Facebook is a necessary marketing avenue for every self-storage business. This brief rundown of the website’s tools and strategies will make your Facebook page a central hub of your facility’s marketing platform. ...More
'Touch' Marketing for Self-Storage Operators: 3 Ways to Rise Above the Advertising 'Noise'
Marketing your self-storage facility in 2014 and beyond will be a different experience than in the past. In an age of perpetual advertising messages, how do you avoid getting lost in the noise? Here are three ways to “touch” your customers and increase facility ...More