Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

The Right Way to Build Your Self-Storage Brand in Social Media

Since social media came onto the scene a few years ago, self-storage operators have grappled with how—and if, really—it fits into their branding, marketing and customer service responsibilities. ...More
June 21, 2012
Posted in Blog, Management, Marketing
StorageMart Self-Storage Uses Facebook Campaign to Give Away Baseball Tickets

StorageMart, a self-storage company with more than 130 locations across the United States and Canada, has rewarded two of its Facebook fans each with four tickets and a parking pass to attend an upcoming Kansas City Royals baseball game. ...More
June 21, 2012
Posted in News, Marketing
5 Things Self-Storage Operators Should Be Doing to Rent More Units

Self-storage operators are always looking for ways to rent more units and increase their sales. Here are five strategies they can take to do just that. ...More
June 2, 2012 By Bob Copper
Posted in Articles, Management, Marketing
Tips for Ranking Your Self-Storage Business High in Google Local-Search Results

To provide more relevant results for its users, Google has included local business listings within the main section of the search-engine results page. By following some basic guidelines, self-storage operators with a listing on Google Places can rank their facility high in ...More
May 31, 2012
Posted in Articles, Management, Marketing
7 Secrets to Becoming an Overnight Sensation in Your Self-Storage Market

Knowing how to build a platform of fans and customers is an essential part of creating a successful business people will notice this year and beyond. Here are seven secrets self-storage operators can use to get noticed and be seen as influential when they want to get the ...More
May 17, 2012
Posted in Articles, Management, Marketing
Self-Storage Aggregator SpareFoot Releases Free Tenant-Value Calculator

Austin, Texas-based self-storage aggregator SpareFoot has released its Tenant-Value Calculator, a free interactive tool that allows self-storage operators to quantify the lifetime value of a new tenant, giving an idea of how much each prospective customer is worth. Storage ...More
May 11, 2012
Posted in News, Management, Marketing
5 Tips for Launching a Creative Marketing Campaign

Every marketing campaign has the potential to be great—or fail miserably. For self-storage operators, finding new ways to say, “store here” is daunting, to say the least. Here are five questions operators should ask themselves when creating a marketing campaign. ...More
May 10, 2012
Posted in Blog, Management, Marketing
Marketing Self-Storage Religiously ... Are You an Atheist, Agnostic or Believing Marketer?

When it comes to marketing, most self-storage operators fall into one of three camps: the atheist marketer, the agnostic marketer or the believing marketer. This article takes a look at each and what they mean for a facility’s long-term success. ...More
May 8, 2012
Posted in Articles, Management, Marketing
Self-Storage Operator Storage Post Adds Facebook Reservations Functionality

Storage Post, an Atlanta-based self-storage operator, has expanded its online functionality with reservation technology that allows customers to reserve units directly from Facebook. The company is using technology from Definition 6, a unified marketing, advertising and Web ...More
April 27, 2012
Posted in News, Marketing
Self-Storage Directory USstoragesearch.com Launches 'Everything Home' Blog

Online self-storage directory and reservations network USstoragesearch.com has launched a new blog for the company's followers called "Everything Home," which will focus on topics pertaining to home life such as crafts, home organization, recipes, family fun, pets, kids and ...More
April 26, 2012
Posted in News, Marketing

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