Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.
Web-Marketing Services for Self-Storage: Outsource or DIY?
There are many companies out there hoping to sell their online-marketing services to self-storage operators. Here are pointers to help you determine when to hire someone to perform these duties or do it yourself. ...More
From Onsite to Online: How Hosting Local Events Can Improve Your Self-Storage Facility’s Web Presence
Hosting a local event doesn’t just increase your self-storage facility’s physical presence, it can help to increase your Web presence. Learn how to leverage technology to bring in online leads when you host live community events. ...More
Self-Storage Co-Op StoreLocal Acquires Web Directories StorageFront.com, SelfStorageHounds.com
StoreLocal Corp., a co-op of private self-storage operators in Canada and the United States, has acquired online self-storage directories StorageFront.com and SelfStorageHounds.com from Red Nova Labs Inc. for an undisclosed amount. StoreLocal intends to invest in both ...More
Self-Storage Marketing Firm The Storage Group Hires Director of Customer Success
The Storage Group (TSG), an Internet-marketing company serving the self-storage industry, recently hired Jeanne Dotson as director of customer success, a new position the company created to better serve its customers, according to a press release. ...More
New SpareFoot Whitepaper Offers Marketing Advice to Independent Self-Storage Operators
SpareFoot, an online marketplace for self-storage consumers, has released a free whitepaper offering marketing advice that will help independent self-storage operators compete with the industry’s real estate investment trusts (REITs). ...More
Designing Your Self-Storage Website With Customers in Mind
When it comes to your self-storage facility’s website, it’s important to understand why your customers are using your website. If you know this, you can cater its design and function to fit the way it’s most likely to be used. ...More
Should Self-Storage Operators Muddy Their Boots With Yelp and Other Social Media?
Using Yelp and other social media outlets effectively can be a tricky course for the best self-storage operators. Online customer reviews and written interaction with prospects and tenants can be equally rewarding and infuriating. Throw in the complicated dynamic of how ...More
Social Media Etiquette: A Basic Guide for Self-Storage Operators
Without guidelines on how to use social media, disaster could be just a tweet or post away for your self-storage business. Here are some basic etiquette rules to help you connect with followers the right way. ...More
Frighteningly Good Marketing: ‘Tricks’ and ‘Treats’ for Self-Storage Operators
The holidays, even Halloween, provide the perfect marketing backdrop for self-storage operators. Adding a few decorations to your facility or hosting a holiday-themed event shows your community you're more than just the another storage facility. ...More
Mastering Social SEO: Tips for Self-Storage Operators
Self-storage operators can stop focusing on website keywords to gain higher page rankings. These days, a solid social SEO program will result in increased traffic, new customers and a higher net operating income. Learn what a social SEO program is and how to ...More