Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

StorageMart Donates $1K to Kure It Cancer Research Through Facebook Challenge

Self-storage operator StorageMart recently donated $1,000 to Kure It Cancer Research, a nonprofit dedicated to funding kidney and other cancer research. Through its charitable arm, StorageMart Gives, the company challenged its Facebook users to like or share the Kure It ...More
September 4, 2012
Posted in News, Management, Marketing
5 Basic Tips for Increasing Local Online Exposure for Your Self-Storage Facility

As a self-storage operator, there are a number of free and critical ways for you to increase your facility's local exposure online. Here are five basic strategies you should be employing to improve your presence in local searches. ...More
August 25, 2012
Posted in Articles, Management, Marketing
StorageMart Self-Storage Launches 'Whole Hog' Getaway for Annual Roots n Blues n BBQ Festival

StorageMart, a self-storage company with more than 130 locations across the United States and Canada, has launched a "Whole Hog" getaway sweepstakes surrounding the annual Roots n Blues n BBQ Festival in Columbia, Mo., Sept. 21-22. ...More
August 24, 2012
Posted in News, Management, Marketing
Heardable Releases Report on the Top 10 Online Self-Storage Brands

Heardable has released a report, titled “The Top 10 Self Storage Brands in America,” ranking the online performance of self-storage real estate investment trusts (REITs) and other industry operators. ...More
August 21, 2012
Posted in News, Management, Marketing
Three Lessons Self-Storage Operators Can Learn From the 2012 Olympic Games and Social Media

If there were any doubts about the impact of social media in today’s society, they were put to rest this week during the 2012 Olympic Games in London. Social media was an unstoppable force during the first week of the Olympics, even being dubbed the first “social media” ...More
August 3, 2012
Posted in Blog, Management, Marketing
Free Self-Storage Webinars Available on Demand: Management Software, Social Media

Two new webinars are available on demand from Inside Self-Storage (ISS), one focusing on self-storage management software and the other on social media. Both are viewable for free at www.insideselfstorage.com.webinars. ...More
August 2, 2012
Posted in News, Management, Marketing, Technology
Your Online Reputation: How Self-Storage Operators Can Manage Negative Reviews and Garner Positive Ones

Online reviews can steer potential tenants toward or away from a self-storage facility. If a facility has no reviews, few reviews or too many negative reviews, people are likely to skip it in favor of a well-reviewed storage business. Self-storage operators can monitor and ...More
July 30, 2012
Posted in Articles, Management, Marketing
On-Page Search Engine Optimization for Self-Storage Operators: Image Optimization

In part three of this marketing series, which educates self-storage operators on the basics of on-page search-engine optimization, the focus is on how to effectively name images to increase Web page views. ...More
July 22, 2012
Posted in Articles, Management, Marketing, Technology
StorQuest Self Storage Aims to Raise $10K for Cancer Research Via Social Media

StorQuest, a self-storage operator with more than 35 facilities throughout Arizona, California, Colorado and Hawaii, is on a mission to raise $10,000 to fund cancer research. Every time a customer or potential customer interacts with the company via Facebook and Twitter, it ...More
July 20, 2012
Posted in News, Management, Marketing
Attracting Self-Storage Tenants Via Mobile Devices

With today’s faster Internet connections and more robust features, users are turning to their mobile devices as a quick way to interact, seek information and even be entertained. Self-storage operators who don't offer mobile-friendly websites may find themselves struggling ...More
July 20, 2012
Posted in Blog, Management, Marketing

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