Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

3 Ways for Small Self-Storage Operators to Compete With REITs and Other Large Players in Their Market

With the self-storage real estate investment trusts (REITs) in acquisition mode, many smaller operators are wondering how they’ll possibly compete with these industry giants. Fortunately, single operators have an arsenal of tools at their disposal. Here are three ways ...More
November 7, 2012 By Matthew Van Horn
Posted in Articles, Management, Marketing
Using Google AdWords 'Remarketing' to Target Web Visitors and Promote Your Self-Storage Business

Pay-per-click (PPC) is expensive and getting more costly by the day. So I find it surprising that many self-storage owners aren't taking advantage of remarketing in their AdWords accounts. If you're not using remarketing, it’s time to add it into the mix. It's as close to a ...More
October 28, 2012
Posted in Articles, Management, Marketing
Converting Your Website Visitors to Paying Self-Storage Customers

There's a lot of talk in the self-storage industry about the importance of getting people to a facility or business website. But what happens once you have a Web visitor? Today you have to deal with billions of Web competitors, including many that offer online rental ...More
October 18, 2012
Posted in Articles, Management, Marketing
Understanding and Unleashing the Power of Google+ for Your Self-Storage Facility

Google’s entry into social media has caused confusion for some online users. Self-storage operators first need to understand how the new platform works, and then apply these strategies to land higher in search-engine results. ...More
October 6, 2012
Posted in Articles, Management, Marketing
New Self-Storage Comparison Website BookStorageOnline.com Launches

BookStorageOnline.com, a new comparison-shopping website for self-storage consumers, officially launched today. The aggregator will help potential customers find storage units that meet their needs. ...More
October 2, 2012
Posted in News, Management, Marketing
Choosing a Partner for Self-Storage Online Marketing and Lead Generation

Finding the right agency or consultant to leverage the opportunities online advertising can yield is crucial to ensure a self-storage facility generates leads that convert into high-quality tenants. There are a myriad of factors operators should consider to ensure they find ...More
September 22, 2012
Posted in Articles, Management, Marketing
Polish Your Self-Storage Facility’s Positive Image by Defusing Social-Media Negativity

The negative feedback self-storage operators may receive from time to time in social-media channels shouldn’t be seen as a threat but rather an opportunity to further polish an already shining reputation. ...More
September 20, 2012
Posted in Articles, Management, Marketing
5 Simple Tips to Grow Your Self-Storage Facility’s Facebook Page

When operating a business in a niche market like self-storage, growing an audience on Facebook is a challenge. Here are some tips to help self-storage operators not only grow the number of fans on their Facebook page but increase engagement with their target audience. ...More
September 8, 2012
Posted in Articles, Management, Marketing
G5 Launches Reputation Manager and G5 One for Self-Storage Operations

G5, provider of the Digital Experience Management (DXM) software and various marketing services for the self-storage industry, has launched the new G5 Reputation Manager and G5 One as part of the DXM platform. ...More
September 7, 2012
Posted in News, Management, Marketing, Technology
SmartStop Self Storage Uses Humorous Commercial to Market Smartphone App

SmartStop Self Storage, the retail brand for Strategic Storage Trust Inc., has released a humorous 30-second online commercial in support of its SmartStop smartphone app to demonstrate the tool’s usefulness to customers in locating and managing stored items. ...More
September 6, 2012
Posted in News, Marketing, Technology

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