Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

  • Free Webinar on Self-Storage Marketing to Take Place on Feb. 24
    A free webinar titled "Innovative Marketing Strategies for Tough Economic Times,” will be presented on Feb. 24 by Derek Naylor, president of Storage Marketing Solutions. ...More
    January 30, 2009 Posted in News, Marketing
  • The 80-20 Self-Storage Marketing Strategy
    Self-storage managers and operators can get better marketing results by applying the 80-20 rule in the quest for customers. ...More
    January 1, 2009 Derek M. Naylor Posted in Articles, Marketing
  • Website Makeover:
    U.S. Door & Building Components launches its new website to introduce expanded product lines and offer users options for building or enhancing self-storage developments. ...More
    December 2, 2008 Posted in News, Technology
  • Storage Marketing Solutions President Skydives for Charity
    The president of Storage Marketing Solutions (SMS) is embarking on a unique fundraising campaign to assist families of fallen soldiers: He’s going to skydive one foot for every dollar in donations he collects for the The Fallen Patriot Fund. ...More
    September 24, 2008 Posted in News, Marketing
  • Internet Marketing: Get Started on the Right Foot
    Internet marketing is quickly becoming a major part of all self-storage operations. And rightly so: Hundreds of thousands of potential renters use the Internet each month to find storage. ...More
    June 27, 2008 Megan Eckert Posted in Articles, Marketing
  • Marketing Mistakes You Can’t Afford to Make
    We love to read about things we should and shouldn’t do. In recent years, The New York Times best-seller list has touted such books as Your Best Life Now and The 7 Habits of Highly Effective People, which give us the secrets to becoming better and more successful. But how ...More
    January 2, 2008 Megan Eckert Posted in Articles, Marketing
  • Get a Groove On
    So, just checking in ... How are those New Year's Resolutions coming along? I asked that question in early January when I'm sure it was met with retorts of mighty motivation. Now that it's six weeks later, where are you at? A storage facility in Portland, Conn., is helping ...More
    February 14, 2007 Teri Lanza Posted in Articles, Marketing
  • ISS Launches New Website
    Inside Self-Storage, provider of a monthly magazine, bi-annual tradeshows and a host of educational services for the self-storage industry, launched a new website rich with features at ...More
    June 7, 2006 Posted in News, Marketing
  • PhoneSmart Launches New Industry Blogs
    Columbia, Mo.-based PhoneSmart launched two new industry blogs to keep clients and industry professionals up-to-date with issues and perspectives of importance. ...More
    May 9, 2006 Posted in News, Marketing, Technology
  • Inside Self-Storage Magazine: Storage Speak
    Most of you think of Inside Self-Storage as a magazine only. Others believe we’re an industry association. But neither of these quite hits the mark. Actually, ISS is a lot more than a magazine. We’re steadily growing to include a wider range of products and services in ...More
    May 1, 2006 Teri L. Lanza Posted in Articles, Marketing