Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

  • The 80-20 Self-Storage Marketing Strategy
    Self-storage managers and operators can get better marketing results by applying the 80-20 rule in the quest for customers. ...More
    January 1, 2009 Derek M. Naylor Posted in Articles, Marketing
  • Website Makeover:
    U.S. Door & Building Components launches its new website to introduce expanded product lines and offer users options for building or enhancing self-storage developments. ...More
    December 2, 2008 Posted in News, Technology
  • Storage Marketing Solutions President Skydives for Charity
    The president of Storage Marketing Solutions (SMS) is embarking on a unique fundraising campaign to assist families of fallen soldiers: He’s going to skydive one foot for every dollar in donations he collects for the The Fallen Patriot Fund. ...More
    September 24, 2008 Posted in News, Marketing
  • Internet Marketing: Get Started on the Right Foot
    Internet marketing is quickly becoming a major part of all self-storage operations. And rightly so: Hundreds of thousands of potential renters use the Internet each month to find storage. ...More
    June 27, 2008 Megan Eckert Posted in Articles, Marketing
  • Marketing Mistakes You Can’t Afford to Make
    We love to read about things we should and shouldn’t do. In recent years, The New York Times best-seller list has touted such books as Your Best Life Now and The 7 Habits of Highly Effective People, which give us the secrets to becoming better and more successful. But how ...More
    January 2, 2008 Megan Eckert Posted in Articles, Marketing
  • Get a Groove On
    So, just checking in ... How are those New Year's Resolutions coming along? I asked that question in early January when I'm sure it was met with retorts of mighty motivation. Now that it's six weeks later, where are you at? A storage facility in Portland, Conn., is helping ...More
    February 14, 2007 Teri Lanza Posted in Articles, Marketing
  • ISS Launches New Website
    Inside Self-Storage, provider of a monthly magazine, bi-annual tradeshows and a host of educational services for the self-storage industry, launched a new website rich with features at ...More
    June 7, 2006 Posted in News, Marketing
  • PhoneSmart Launches New Industry Blogs
    Columbia, Mo.-based PhoneSmart launched two new industry blogs to keep clients and industry professionals up-to-date with issues and perspectives of importance. ...More
    May 9, 2006 Posted in News, Marketing, Technology
  • Inside Self-Storage Magazine: Storage Speak
    Most of you think of Inside Self-Storage as a magazine only. Others believe we’re an industry association. But neither of these quite hits the mark. Actually, ISS is a lot more than a magazine. We’re steadily growing to include a wider range of products and services in ...More
    May 1, 2006 Teri L. Lanza Posted in Articles, Marketing
  • Storage Blog User Wins Registration to ISS Miami Expo
    Amanda Coyle won a free registration package for the Inside Self-Storage Expo in Miami, Fla., Oct. 26-29, by entering a “Pick Your Favorite Self-Storage Blog Entry” contest sponsored by PhoneSmart. ...More
    July 29, 2005 Posted in News, Marketing, Technology