Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

4 Ways Video Can Help Self-Storage Operators Increase Online Visibility

Guest blogger Cat Lane knows most self-storage operators face time and budget issues when it comes to addressing Internet and social-media marketing. But with consumers’ increasing reliance on the Web and more and more storage business conducted online, she believes the one ...More
January 10, 2013
Posted in Blog, Management, Marketing
SelfStorageFinders.com Launches Online ‘SEO Guide for Self-Storage Operators’

SelfStorageFinders.com, an online facility directory, has launched a guide to help self-storage operators with Internet marketing through search engine optimization (SEO). Built as a section of the company’s website, the “SEO Guide for Self-Storage Operators” is designed to ...More
January 9, 2013
Posted in News, Marketing
StorageMart Self Storage Launches ‘Pin to Win’ $500 Sweepstakes

Self-storage operator StorageMart has launched a Pinterest-based sweepstakes to capitalize on a goal many people often have at the beginning of each year: to get organized. The “Pin to Win: Organize It 2013” Sweepstakes will award one winner a grand prize of $500 and a copy ...More
January 7, 2013
Posted in News, Management, Marketing
5 Easy Ways to Improve Your Self-Storage Facility’s Pay-Per-Click Effort

When it comes to getting the most from your pay-per-click (PPC) advertising campaign, there's no one magic solution. Self-storage operators who pay for this type of online marketing need to be aware of what’s drawing customers in—and what isn’t. Here are five simple steps ...More
December 27, 2012
Posted in Articles, Management, Marketing
Southern Self Storage Raises $5K During ‘Storage Wars’ Charity Event, Holds iPad Sweepstakes

Southern Self Storage, an operator with several facilities in Florida, raised $5,200 to benefit active military personnel during a charity-auction event patterned after the popular reality television series “Storage Wars.” The company also recently held a sweepstakes for an ...More
December 17, 2012
Posted in News, Management, Marketing
Uncles Bob's Self Storage Awards Houston Texans Fan in Twitter Trivia Contest

Uncle Bob’s Self Storage, the operating brand of Sovran Self Storage Inc., will award one football fan the “Ultimate Fancave” prize pack at Reliant Stadium on Dec. 23 to coincide with the Houston Texans Fan Appreciation game, which is also the Texan's final home game. The ...More
December 10, 2012
Posted in News, Management, Marketing
Using Facebook Ads to Drive Self-Storage Rentals

By Katelyn Murray Across industries, Facebook is only becoming a bigger and bigger force in driving business small and large. Many companies have flocked to the social network in an effort to diversify and improve their online advertising efforts. Facebook has responded by ...More
December 5, 2012
Posted in Articles, Management, Marketing
10 Ways to Use QR Codes in Your Self-Storage Marketing

More companies are using QR codes in their marketing campaigns. How can these barcode-like squares help self-storage operators promote their business? Here are 10 ways to add QR codes to your facility marketing. ...More
November 21, 2012
Posted in Articles, Management, Marketing
Internet Marketing Company The Storage Group Hires Lovig as Account Executive

The Storage Group (TSG), an Internet-marketing company serving the self-storage industry, has hired Lydia Lovig as an account executive. ...More
November 13, 2012
Posted in News, Marketing
StorQuest Self Storage Launches ‘Your Stuff Matters’ Branding Campaign Focused on Customer Experience

StorQuest, a self-storage operator with facilities throughout Arizona, California, Colorado and Hawaii, has launched a rebranding campaign called “Your Stuff Matters,” which emphasizes the customer experience rather than price and location. ...More
November 7, 2012
Posted in News, Marketing

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