Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.
Self-Storage Pricing Dilemma: Post Rental Rates on Website?
In self-storage sales, where the traditional goal has been to get someone to visit the facility and rent a unit, is it advantageous to list prices online? A spirited discussion on this topic has ensued at Self-Storage Talk, the industry's largest online community. ...More
Self-Storage State of the Industry 2011: Management and Marketing
While the past two years have been fraught with falling occupancy, rate stagnation, discounting and problem tenants, self-storage operations with solid marketing programs and savvy managers typically outshined their competition. ...More
Advertising a Self-Storage Facility Online for Free Using Google Places, Craigslist, Yelp and CitySearch
There are many ways to advertise your self-storage facility online, but the greatest return you’ll ever get is when you spend zero on your ads. ...More
StorageFront’s Creator Launches Web Design and Marketing Services for Self-Storage Operators
Red Nova Labs, the company that created StorageFront, unveiled a new marketing venture called WebWorks for self-storage operators. The service provides website design, development, content management tools, search-engine optimization (SEO) services and Web marketing ...More
Smartphones Outsell PCs: What Does it Mean for Your Self-Storage Business?
More smartphone users are finding the benefits of quick online access to products and services. What does it mean for your self-storage business? ...More
USSelfStorageLocator.com Offers Free Premium Listings, Holds iPad Drawing
USSelfStorageLocator.com, a self-storage locator and rental search engine, is offering a free premium listing on its website to any self-storage operator who claims ownership of and activates his account by March 16. All participants will be entered to win a 16GB Wi-Fi and ...More
Roundtable Event at Inside Self-Storage World Expo Delves Deeper Into Industry Hot Topics
One of the most popular networking events of the year is at the Inside Self-Storage World Expo in Las Vegas, March 14-16. The Roundtable Discussions, March 14 from 5:30-6:30, offers self-storage operators and managers one-on-one time with ISS education speakers, exhibitors ...More
Mobile Search Will Change the Way Customers Find Self-Storage
It seems like every year for the last five years or so, marketing analysts have predicted this will be the “Year of Mobile.” As we start off 2011, this prediction appears to be coming true. ...More
A Well-Designed Optimized Website Becomes Essential in Self-Storage Marketing Strategy
A well-designed website is a vital yet commonly overlooked part of marketing a business. ...More
Industry Technology Explored at Inside Self-Storage World Expo in Las Vegas
Self-storage technology is rapidly evolving, leaving many facility operators confused about which products and tools are right for their businesses. The Inside Self-Storage World Expo in Las Vegas, March 14-16, will offer a convenient and comprehensive venue for comparing ...More