Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.
Can Self-Storage Operators Benefit From Groupon?
Self-storage operators should take a look before you leap approach to Groupon, the No. 1 deal-of-the-day website. ...More
The Hunt for Self-Storage Marketing Opportunities
There’s no doubt marketing—including online—is a critical component to every self-storage facility’s success today. So what are the best marketing avenues out there? ...More
UPick Storage Joins INSOMNIAC Self Storage Network
UPick Storage LLC recently joined OpenTech Alliance Inc.’s real-time self-storage reservation, the INSOMNIAC Self Storage Network. ...More
December 8, 2010
Posted in News
The Storage Group Launches Mobile Websites for Synergy Storage Group Facilities
The Storage Group, a division Resource Technology Management Inc. (RTM), now offers customers smartphone-friendly websites with the launch of two websites for Synergy Storage Group. ...More
Building Your Brand: Modern-Day Guidelines for Marketing a Self-Storage Business
This e-book provides insights and tips for self-storage facility operators to promote their businesses to their target audience through multiple avenues and with maximum return on investment. Readers will learn about cost-effective, contemporary methods to market ...More
Industry Rivalry Discussion Brewing at Self-Storage Talk
Rivalries are relevant beyond the realm of sports, even spilling over into the self-storage industry. A discussion is brewing on this topic at Self-Storage Talk. ...More
Self-Storage Directory Storitz Launches 'Eat Pray Store' Marketing Campaign
Storitz Inc., an online self-storage directory and comparison tool, has launched an online marketing video titled “Eat Pray Store,” playing off the themes of personal adventure and introspection examined in the new movie release “Eat Pray Love,” starring Julia Roberts. ...More
LifeStorage Launches 'Why I Need Self-Storage' Video Contest
LifeStorage, a Chicago-based self-storage operator with 16 locations, has launched a fun video contest for the public. Interested parties should submit a creative two-minute video explaining why they “desperately need” self-storage. The winner gets a free rental on a ...More
Search-Engine Optimization: Cost-Effective Marketing for Self-Storage
Search-engine optimization, or SEO, is rapidly becoming one of the most talked about marketing strategies among self-storage operators, offering an extremely targeted form of advertising combined with low cost and high return. ...More
Self-Storage Place Search: Google Encourages the World to 'Buy Local'
Google changed the way it serves up Search Engine Results Page (SERP) results earlier this month for searches assumed to have local intent. The results on page one are now more relevant and focused than ever for self-storage operators. ...More