Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.
Inside Self-Storage Releases 2011 Buyer’s Guide, Directory of Product/Service Providers
Inside Self-Storage has released its 2011 Buyer’s Guide, a directory containing hundreds of self-storage product and service suppliers. In the guide, users will find detailed information about industry associations, builders, management companies, security providers, ...More
Working With Charities and Hosting Community Events: Strategies and Benefits for Self-Storage Operators
Self-storage operators who work with local charities will often find a mutually beneficial partnership. Here are some simple strategies to working with charitable and other community groups. ...More
Simply Self Storage Gives Away iPad 2
Simply Self Storage has named a winner for its recent Facebook promotion and giveaway. Jeff Blecha will receive a brand new Apple iPad 2. ...More
Self-Storage Operators: Are You Listening to Your Online Reputation?
The new prominence of Google Place Pages (maps), Google Reviews and social media has made controlling your online reputation more important—and more complex—than ever before. ...More
Storitz.com Offers 3 Months of Free Self-Storage to Winner of ‘Get Your Stuff Together’ Contest
Storitz.com, a self-storage shopping and comparison site, this week launched a social-media contest to help customers get organized for summer and win a day of services from professional organizer Justin Klosky. ...More
SpareFoot Shares ‘Adventures in Storage’ Reality Project and Blog Series
SpareFoot, an online marketplace of self-storage facilities, is sharing its findings from a unique project in which the company’s 18 employees got to know the self-storage product in a fun and personal way. Called “Adventures in Storage,” the mixed-media reality series ...More
4 Strategies for Allowing Staff to Use Social Media
One of the questions businesses ask when implementing their social-media strategy is, “Do we open this up to the company?” You can’t simply allow everyone to post to the company’s social-media sites arbitrarily. You need to establish rules of engagement. The following ...More
10 Tips Self-Storage Operators Can Implement to Improve E-Mail Marketing Campaigns
E-mail marketing can appear daunting between CAN-SPAM laws, spam filters, and confusion over the best method. Here are 10 tips self-storage operators can use to get the best results from their e-mail marketing campaigns. ...More
Missed Sales Opportunities: Are You Promoting Your Self-Storage Specials and Events?
When offering a self-storage discount, sponsoring a charity event or any kind of promotion, you need to market it. And not just by throwing out a few brochures on a table or hanging a sign in the office. ...More
Rise Above the Marketing Noise: Find Your Target and Offer the Right Message
The list is endless when it comes to marketing information portals and outlets. So how can self-storage operators rise above the noise and grow their databases? They need to send the right message to the right customer at the right time. ...More