Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.
Evaluating Self-Storage Management Software: Cost, Ease of Use, Flexibility and More
Self-storage facility is an operator's livelihood. To be successful, it needs to operate with maximum efficiency and minimal hassle. Management software plays an integral part in achieving this goal. ...More
National Self Storage Forms Alliance Co-Op for Small to Mid-Size Facility Operators
Tucson, Ariz.-based National Self Storage Management Inc. has formed the National Self Storage Alliance, a cooperative intended to help small and mid-size self-storage operators save money on online advertising and other services through shared branding power. ...More
USStoragesearch.com Donates $5K to Kure It for Cancer Research
USStoragesearch.com recently raised $5,000 for Kure It, a non-profit organization dedicated to funding innovative kidney and other cancer research. ...More
USstoragesearch.com Partners With Storage.com
On March 9, self-storage facility directory USstoragesearch.com launched a partnership with self-storage lead-generation website Storage.com. Both sites allow consumers to shop and compare self-storage facilities and units in real time. ...More
Storitz.com Introduces Five-Part Blog for Self-Storage Customers
Storitz Inc., which offers an online comparison and rental site for self-storage customers, introduced a blog with answers to frequently asked questions by those unfamiliar with self-storage. ...More
March 10, 2011
Posted in News
Self-Storage Pricing Dilemma: Post Rental Rates on Website?
In self-storage sales, where the traditional goal has been to get someone to visit the facility and rent a unit, is it advantageous to list prices online? A spirited discussion on this topic has ensued at Self-Storage Talk, the industry's largest online community. ...More
Self-Storage State of the Industry 2011: Management and Marketing
While the past two years have been fraught with falling occupancy, rate stagnation, discounting and problem tenants, self-storage operations with solid marketing programs and savvy managers typically outshined their competition. ...More
Advertising a Self-Storage Facility Online for Free Using Google Places, Craigslist, Yelp and CitySearch
There are many ways to advertise your self-storage facility online, but the greatest return you’ll ever get is when you spend zero on your ads. ...More
StorageFront’s Creator Launches Web Design and Marketing Services for Self-Storage Operators
Red Nova Labs, the company that created StorageFront, unveiled a new marketing venture called WebWorks for self-storage operators. The service provides website design, development, content management tools, search-engine optimization (SEO) services and Web marketing ...More
Smartphones Outsell PCs: What Does it Mean for Your Self-Storage Business?
More smartphone users are finding the benefits of quick online access to products and services. What does it mean for your self-storage business? ...More