Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.
Missed Sales Opportunities: Are You Promoting Your Self-Storage Specials and Events?
When offering a self-storage discount, sponsoring a charity event or any kind of promotion, you need to market it. And not just by throwing out a few brochures on a table or hanging a sign in the office. ...More
Rise Above the Marketing Noise: Find Your Target and Offer the Right Message
The list is endless when it comes to marketing information portals and outlets. So how can self-storage operators rise above the noise and grow their databases? They need to send the right message to the right customer at the right time. ...More
SpareFoot Joins OpenTech’s INSOMNIAC Self Storage Network
SpareFoot.com, an online marketplace of self-storage facilities, has joined the INSOMNIAC Self Storage Network (ISSN), an open reservations network that allows any third-party marketing company to communicate securely in real time with several self-storage management ...More
Overcoming Common Social-Media Obstacles
Although many self-storage operators are enjoying success with social media, others have neglected to adopt this method of marketing. Following are some common obstacles marketers face when rolling out social-media initiatives and how to overcome them. ...More
North Carolina Self Storage Association Hosts Webinar on Social Media
The North Carolina Self Storage Association and SMD Software Inc. will host a free webinar on June 8, 11 a.m. ET, titled "Making Social Media Work for You." ...More
Catering to Online Self-Storage Shoppers: Help Them Find You and Give Them the Info They Want
Modern consumers, including your potential self-storage tenants, are increasingly going online to research products and services. It generally starts with a location-specific search, and then moves to comparison shopping on facility websites or online marketplaces. So what ...More
Like Attracts Like: Self-Storage Employers Tweet Their Way to 'Better Fit' Hires
Self-storage operators who are looking to fill a position at their facility should consider the use of social media as a way to drum up candidates. Twitter allows operators to attract followers who match their company culture, generating better potential hires. ...More
Sparefoot COO to Present Webinar and Seminar on Online Marketing for Self-Storage
Mario Feghali, co-founder and chief operating officer of SpareFoot.com, will present a free webinar for self-storage professionals in June as well as a live seminar at the Inside Self-Storage World Expo in October. Both will focus on online marketing. ...More
SpareFoot and SelfStorageFinders.com Partner to Create Self-Storage Advertising Network
Online self-storage marketplace SpareFoot has partnered with facility directory SelfStorageFinders.com, creating what the company claims is the largest advertising network in the self-storage industry. ...More
Google +1: A Plus or Minus for Self-Storage Operators?
There’s been a lot of talk lately about the implications of social media on the world of search. What does Google's new +1 mean for self-storage operators? ...More