Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.
Designing Your Self-Storage Website With Customers in Mind
When it comes to your self-storage facility’s website, it’s important to understand why your customers are using your website. If you know this, you can cater its design and function to fit the way it’s most likely to be used. ...More
Should Self-Storage Operators Muddy Their Boots With Yelp and Other Social Media?
Using Yelp and other social media outlets effectively can be a tricky course for the best self-storage operators. Online customer reviews and written interaction with prospects and tenants can be equally rewarding and infuriating. Throw in the complicated dynamic of how ...More
Social Media Etiquette: A Basic Guide for Self-Storage Operators
Without guidelines on how to use social media, disaster could be just a tweet or post away for your self-storage business. Here are some basic etiquette rules to help you connect with followers the right way. ...More
Frighteningly Good Marketing: ‘Tricks’ and ‘Treats’ for Self-Storage Operators
The holidays, even Halloween, provide the perfect marketing backdrop for self-storage operators. Adding a few decorations to your facility or hosting a holiday-themed event shows your community you're more than just the another storage facility. ...More
Mastering Social SEO: Tips for Self-Storage Operators
Self-storage operators can stop focusing on website keywords to gain higher page rankings. These days, a solid social SEO program will result in increased traffic, new customers and a higher net operating income. Learn what a social SEO program is and how to ...More
Self-Storage Insurance Agency MiniCo Launches Online Photo Contest
In celebration of its 40th anniversary, MiniCo Insurance Agency LLC, a provider of insurance products for the self-storage industry, is launching an online photo contest. The company is inviting customers, insurance agents, advertisers, colleagues and friends to visit its ...More
October 1, 2014
Posted in News
3 Essential Pieces of Your Self-Storage Advertising Effort
If you’re interested in widening the advertising strategy for your self-storage business but aren’t sure where to begin, these tips will get you started. Here are three important components of an effective program. ...More
G5 Launches ‘DXM Marketing Cloud’ Platform for Self-Storage Operators
G5, a provider of Digital Experience Management (DXM) software and various marketing services for the self-storage industry, has released a new software platform called DXM Marketing Cloud. The product includes eight product and service solutions designed to drive the ...More
Does Better Business Bureau Accreditation Matter for Self-Storage Operators?
A Better Business Bureau membership was once the gold star of business reviews for self-storage facilities. But with online-review sites like Yelp now available, should operators still pursue this paid form of accreditation? ...More
The Storage Group Launches StorageForce Website Platform for Self-Storage Operators
The Storage Group (TSG), an Internet-marketing company serving the self-storage industry, has introduced StorageForce, a website platform that allows self-storage operators to update their facility websites themselves. Users will be able to add Web pages or change photos on ...More