Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

Maxim Storage Presents 'Don't Steal Dinosaur Eggs'

The folks over at Maxim Storage in Grande Prairie, Alberta, Canada, show us what happens when a villain attempts to store a stolen dinosaur egg. Check out this silent-movie-style video that teaches archeological crime doesn't pay ... But creative self-storage video might ...More
April 8, 2013
Posted in Videos, Marketing
Running Your Self-Storage Facility From Your iPhone: Tips From a Pittsburgh Facility Owner

A founder and owner of City Center Self Storage in Pittsburgh shares the top five ways he and his partners and facility managers use iPhones to provide excellent customer service and make day-to-day management easy. ...More
April 6, 2013
Posted in Articles, Management, Marketing, Technology
‘A Place to Stick My Stuff’ By Fortress-Secure Mini-Storage

This humorous facility tour at Fortress-Secure Mini-Storage is led by a golf cart-driving youngster. The precocious kid discusses unit sizes and storage security with his would-be renter, an equally entertaining youth. ...More
April 1, 2013
Posted in Videos, Management, Marketing
Dive Into Industry Video with the Self-Storage TV Online Stream

Many self-storage operators and vendors have been using video as a marketing tool on their websites and through vehicles like YouTube to try to win business from their target audiences, but much of the best content gets lost. This week, Inside Self-Storage launched ...More
March 29, 2013
Posted in Blog, Marketing
StorageMart Runs 'Pin for a Cure' Project to Battle Spinal Muscular Atrophy

StorageMart, a Columbia, Mo.-based self-storage operator with more than 130 locations throughout the United States and Canada, has partnered with the Muscular Dystrophy Association (MDA) to launch a Pinterest contest that will raise money to support Spinal Muscular Atrophy ...More
March 22, 2013
Posted in News, Management, Marketing
StorageAhead Adds Self-Storage Customer-Review Capability for WebWorks Clients

StorageAhead, a provider of online-marketing services for the self-storage industry, has added a built-in review system for clients of WebWorks, a Web-design and marketing service for larger operators. A "Write a Review" button is now located on the right-hand side of the ...More
March 13, 2013
Posted in News
4 Critical Tactics to Increase Online Self-Storage Reservations

Small tweaks and changes can have a huge impact on how users engage with a self-storage business' website. This article offers facility operators four tips they can execute right away to help transform more clicks into real customers. ...More
March 13, 2013
Posted in Articles, Management, Marketing
Self-Storage Operator Gotham Mini Storage Launches ‘Most Cramped Space’ Photo Contest

Gotham Mini Storage, a new self-storage facility in Manhattan, N.Y., has launched “NYC’s Most Cramped Space Contest” on its Facebook page, inviting New Yorkers to post pictures of their most cramped living spaces. Selected winners will win up to a year of storage from ...More
March 6, 2013
Posted in News, Management, Marketing
StorageAhead Launches Online Space Calculator for Self-Storage Customers

StorageAhead, a provider of online-marketing services for the self-storage industry, has launched a space calculator to help self-storage customers determine which unit size they will need to store their belongings. Users can select shapes and sizes for various furniture ...More
March 6, 2013
Posted in News
Slideshow Reveals 10 Things Self-Storage Operators Need to Learn at ISS Expo

A new slideshow, "10 Things Your Self-Storage Business Is Begging You to Learn at the 2013 ISS Expo," will help attendees of the Inside Self-Storage World Expo in Las Vegas, April 2-5, hone in on strategic offerings to maximize their event experience and capture knowledge ...More
February 26, 2013
Posted in News, Management, Marketing

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