Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.
National Self Storage Forms Alliance Co-Op for Small to Mid-Size Facility Operators
Tucson, Ariz.-based National Self Storage Management Inc. has formed the National Self Storage Alliance, a cooperative intended to help small and mid-size self-storage operators save money on online advertising and other services through shared branding power. ...More
USStoragesearch.com Donates $5K to Kure It for Cancer Research
USStoragesearch.com recently raised $5,000 for Kure It, a non-profit organization dedicated to funding innovative kidney and other cancer research. ...More
USstoragesearch.com Partners With Storage.com
On March 9, self-storage facility directory USstoragesearch.com launched a partnership with self-storage lead-generation website Storage.com. Both sites allow consumers to shop and compare self-storage facilities and units in real time. ...More
Storitz.com Introduces Five-Part Blog for Self-Storage Customers
Storitz Inc., which offers an online comparison and rental site for self-storage customers, introduced a blog with answers to frequently asked questions by those unfamiliar with self-storage. ...More
March 10, 2011
Posted in News
Self-Storage Pricing Dilemma: Post Rental Rates on Website?
In self-storage sales, where the traditional goal has been to get someone to visit the facility and rent a unit, is it advantageous to list prices online? A spirited discussion on this topic has ensued at Self-Storage Talk, the industry's largest online community. ...More
Self-Storage State of the Industry 2011: Management and Marketing
While the past two years have been fraught with falling occupancy, rate stagnation, discounting and problem tenants, self-storage operations with solid marketing programs and savvy managers typically outshined their competition. ...More
Advertising a Self-Storage Facility Online for Free Using Google Places, Craigslist, Yelp and CitySearch
There are many ways to advertise your self-storage facility online, but the greatest return you’ll ever get is when you spend zero on your ads. ...More
StorageFront’s Creator Launches Web Design and Marketing Services for Self-Storage Operators
Red Nova Labs, the company that created StorageFront, unveiled a new marketing venture called WebWorks for self-storage operators. The service provides website design, development, content management tools, search-engine optimization (SEO) services and Web marketing ...More
Smartphones Outsell PCs: What Does it Mean for Your Self-Storage Business?
More smartphone users are finding the benefits of quick online access to products and services. What does it mean for your self-storage business? ...More
USSelfStorageLocator.com Offers Free Premium Listings, Holds iPad Drawing
USSelfStorageLocator.com, a self-storage locator and rental search engine, is offering a free premium listing on its website to any self-storage operator who claims ownership of and activates his account by March 16. All participants will be entered to win a 16GB Wi-Fi and ...More