Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

Understanding SEO: Tips for Ranking High in Self-Storage Web Searches

Most self-storage owners understand the importance of the Internet to their marketing efforts, and most have websites for their facilities. But very few take full advantage of the power of the Web. Facility owners and operators also need to understand how online search ...More
November 16, 2009 Noah Springer
Posted in Articles, Marketing, Technology
Building and Marketing a Successful Self-Storage Website

There are primary ingredients to achieving a successful self-storage website: making a great first impression, having solid content, getting your website noticed, and keeping it fresh. ...More
November 6, 2009 Julie Purcell
Posted in Articles, Marketing
Self Storage Finders Enjoys Boom in Sales

Self Storage Finders, an online self-storage directory for consumers, announced Tuesday sales increased by 597 percent compared to year-over-year sales for the month October, exceeding company expectations. ...More
November 3, 2009
Posted in News
Litton Presents Webinar on Self-Storage Phone Sales, Nov. 4

On Nov. 4, self-storage management and marketing expert Tom Litton will present a free webinar titled "Maximizing Telephone Sales: How to Use Your Website to Improve Phone Sales.” ...More
October 12, 2009
Posted in News, Management, Technology
SpareFoot Presents at Capital Factory Inaugural Demo Day

SpareFoot, a new online marketplace for self-storage facilities, will present at Capital Factory’s inaugural Demo Day in Austin, Texas, Sept. 9. ...More
September 4, 2009
Posted in News
Online Marketplace for Self-Storage Companies

SpareFoot.com, an open marketplace for storage, has launched a Web-based platform that will enable self-storage companies to process online bookings. ...More
August 31, 2009
Posted in News, Technology
Study: One-Fifth of Internet Users Watch Online Video Every Day

Nearly one-fifth of all Internet users watch an online video every day, according to a recent survey by Pew Research Center's Internet and American Life Project. ...More
July 30, 2009
Posted in News, Marketing
Microsoft and Yahoo Team Up to Take on Google

Microsoft and Yahoo reached a partnership agreement Wednesday and now hope to challenge Google as the Internet's go-to research tool. Google currently garners 65 percent of the market share for online searches. ...More
July 29, 2009
Posted in News, Marketing
ISS Expo: Providing the Knowledge You Need to Succeed in Self-Storage

During Oct. 5-8, the Inside Self-Storage World Expo will provide four full days of seminars, workshops, product/service exhibits, and networking opportunities. The ISS Education Package is not only extremely affordable, it gives you access to 27 classes, taught by the ...More
July 28, 2009
Posted in Articles, Construction, Finance, Management, Marketing
Naylor Presents Free Webinar on Self-Storage Marketing

On Aug. 25, Derek Naylor, president of Storage Marketing Solutions, will present a free webinar for self-storage operators titled, "Three Pillars of Profitable Facility Marketing to Keep You Strong Through the Winter and 2010." ...More
July 27, 2009
Posted in News, Marketing

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