Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.
Self-Storage Operators: Are You Listening to Your Online Reputation?
The new prominence of Google Place Pages (maps), Google Reviews and social media has made controlling your online reputation more important—and more complex—than ever before. ...More
Storitz.com Offers 3 Months of Free Self-Storage to Winner of ‘Get Your Stuff Together’ Contest
Storitz.com, a self-storage shopping and comparison site, this week launched a social-media contest to help customers get organized for summer and win a day of services from professional organizer Justin Klosky. ...More
SpareFoot Shares ‘Adventures in Storage’ Reality Project and Blog Series
SpareFoot, an online marketplace of self-storage facilities, is sharing its findings from a unique project in which the company’s 18 employees got to know the self-storage product in a fun and personal way. Called “Adventures in Storage,” the mixed-media reality series ...More
4 Strategies for Allowing Staff to Use Social Media
One of the questions businesses ask when implementing their social-media strategy is, “Do we open this up to the company?” You can’t simply allow everyone to post to the company’s social-media sites arbitrarily. You need to establish rules of engagement. The following ...More
10 Tips Self-Storage Operators Can Implement to Improve E-Mail Marketing Campaigns
E-mail marketing can appear daunting between CAN-SPAM laws, spam filters, and confusion over the best method. Here are 10 tips self-storage operators can use to get the best results from their e-mail marketing campaigns. ...More
Missed Sales Opportunities: Are You Promoting Your Self-Storage Specials and Events?
When offering a self-storage discount, sponsoring a charity event or any kind of promotion, you need to market it. And not just by throwing out a few brochures on a table or hanging a sign in the office. ...More
Rise Above the Marketing Noise: Find Your Target and Offer the Right Message
The list is endless when it comes to marketing information portals and outlets. So how can self-storage operators rise above the noise and grow their databases? They need to send the right message to the right customer at the right time. ...More
SpareFoot Joins OpenTech’s INSOMNIAC Self Storage Network
SpareFoot.com, an online marketplace of self-storage facilities, has joined the INSOMNIAC Self Storage Network (ISSN), an open reservations network that allows any third-party marketing company to communicate securely in real time with several self-storage management ...More
Overcoming Common Social-Media Obstacles
Although many self-storage operators are enjoying success with social media, others have neglected to adopt this method of marketing. Following are some common obstacles marketers face when rolling out social-media initiatives and how to overcome them. ...More
North Carolina Self Storage Association Hosts Webinar on Social Media
The North Carolina Self Storage Association and SMD Software Inc. will host a free webinar on June 8, 11 a.m. ET, titled "Making Social Media Work for You." ...More