Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

Top Self-Storage Moments of 2010

Last year, I created a “Self-Storage Top 10” chronicling the top 10 things that happened at ISS in 2009. Here’s my 2010 “top” moments in no particular order. ...More
December 30, 2010 By Amy Campbell
Posted in Blog, Management, Marketing, Technology
The Lock Up Self Storage Gives Away 32 iPod Touches to Facebook ‘Friends’

In appreciation of new and existing customers, The Lock Up, a Chicago-based self-storage company with 32 facilities nationwide, wrapped up the year by giving away a new Apple iPod Touch at each of its locations. ...More
December 30, 2010
Posted in News, Management, Marketing
USSelfStorageLocator.com Unveils Self-Storage Locator and Rental-Search Engine

USSelfStorageLocator.com, a self-storage locator and rental-search engine, recently launched. The new search engine locates self-storage facilities from its nationwide database and enables users the ability to choose and rent from a desired self-storage location. ...More
December 29, 2010
Posted in News, Management, Marketing
Inside Self-Storage World Expo’s Premium Package Offers the Best Attendee Value

Industry professionals planning to attend the Inside Self-Storage World Expo, March 14-16, in Las Vegas, can save big on the show’s education offerings by purchasing the Premium Package, which includes access to 36 seminars as well as a choice of two specialty workshops. ...More
December 17, 2010
Posted in News, Construction, Development, Finance, Marketing, Real Estate
(Re)Evaluating Your Self Storage Marketing Material

When you’re amid a sea of competition, you must take every opportunity you can to show your community why you’re self-storage facility is the choice for them. ...More
December 16, 2010 By Amy Campbell
Posted in Blog, Management, Marketing
Can Self-Storage Operators Benefit From Groupon?

Self-storage operators should take a look before you leap approach to Groupon, the No. 1 deal-of-the-day website. ...More
December 15, 2010
Posted in Blog, Management, Marketing
The Hunt for Self-Storage Marketing Opportunities

There’s no doubt marketing—including online—is a critical component to every self-storage facility’s success today. So what are the best marketing avenues out there? ...More
December 10, 2010 By Amy Campbell
Posted in Blog, Management, Marketing, Technology
UPick Storage Joins INSOMNIAC Self Storage Network

UPick Storage LLC recently joined OpenTech Alliance Inc.’s real-time self-storage reservation, the INSOMNIAC Self Storage Network. ...More
December 8, 2010
Posted in News
The Storage Group Launches Mobile Websites for Synergy Storage Group Facilities

The Storage Group, a division Resource Technology Management Inc. (RTM), now offers customers smartphone-friendly websites with the launch of two websites for Synergy Storage Group. ...More
December 6, 2010
Posted in News, Management, Marketing
Building Your Brand: Modern-Day Guidelines for Marketing a Self-Storage Business

This e-book provides insights and tips for self-storage facility operators to promote their businesses to their target audience through multiple avenues and with maximum return on investment. Readers will learn about cost-effective, contemporary methods to market ...More
December 3, 2010
Posted in Reports, Management, Marketing

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