Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

Search-Engine Optimization Tips for Self-Storage Operators

Over the past couple of years, self-storage operators have learned just how important having a Web presence is to drawing new tenants. Some facility operators say 40 percent to 50 percent of new customers find them online, so it’s no surprise operators are learning how to ...More
April 15, 2011 By Amy Campbell
Posted in Blog, Marketing, Technology
Florida Self Storage Association Rolls Out Online Initiatives

To better serve its members, the Florida Self Storage Association (FSSA) has recently launched several online initiatives and is now rolling out a comprehensive social-media marketing campaign including the Twitter, Facebook, YouTube and LinkedIn platforms. ...More
April 14, 2011
Posted in News, Management, Marketing
Critical Components to a Boat/RV-Storage Marketing Plan: Recruiting, Partnerships and Referrals

While self-storage operators can market to any person or business in their target area, the boat/RV-storage operator must target a very specific type of customer. That’s why careful marketing is such a critical component of every boat/RV-storage operation’s success. ...More
April 14, 2011
Posted in Articles, Management, Marketing
EzStorage Markets Self-Storage to College Students Through Social-Media Sweepstakes

EzStorage Corp. launched its 2011 College Store Your Stuff & Win Sweepstakes, offering discounts and giveaways to college students and staff. This year, two winners will receive an Apple iPad 2, and 10 winners will win a high-definition flip video camera. ...More
April 11, 2011
Posted in News, Marketing
Social-Media Safety in the Workplace: Tips to Protect Your Employees

Employers need to be properly suited up to fight the scourge of villainous social networking in the workplace. ...More
March 31, 2011
Posted in Articles, Marketing
Self-Storage Talk Thread: Is It Worthwhile to Maintain a Self-Storage Blog?

Because most potential self-storage tenants look to the Internet first, having a strong Web presence has never been more important. A discussion on this topic is occurring on Self-Storage Talk, the industry's largest online community. Is it worthwhile to maintain a blog on ...More
March 28, 2011 By John Carlisle
Posted in Blog
EasyStorageSearch.com Revamps Website

EasyStorageSearch.com recently revamped its website to better provide up-to-date pricing and rental information to consumers interested in renting self-storage facilities in the United States and Canada. ...More
March 25, 2011
Posted in News, Marketing
Embracing Integration: Web-Based Self-Storage Software Creates Profit Opportunities

In the face of a new economy and changing demographics, self-storage operators continue to modernize their systems to improve profit. New technologies have made Web-based management software mainstream. ...More
March 23, 2011
Posted in Articles, Management
Evaluating Self-Storage Management Software: Cost, Ease of Use, Flexibility and More

Self-storage facility is an operator's livelihood. To be successful, it needs to operate with maximum efficiency and minimal hassle. Management software plays an integral part in achieving this goal. ...More
March 19, 2011
Posted in Articles, Management, Marketing
National Self Storage Forms Alliance Co-Op for Small to Mid-Size Facility Operators

Tucson, Ariz.-based National Self Storage Management Inc. has formed the National Self Storage Alliance, a cooperative intended to help small and mid-size self-storage operators save money on online advertising and other services through shared branding power. ...More
March 16, 2011
Posted in News, Management, Marketing

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