Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.
Connecting With Local Self-Storage Customers the New York Way
Self-storage marketing is most effective when an operator truly understands the culture of his service area. Here's how Manhattan Mini Storage speaks to New Yorkers in their own language by calling out “only in New York” experiences in its marketing. ...More
How Self-Storage Operators Can Turn Negative Online Reviews Into Positive Opportunities
While the Internet is here to help self-storage operators connect with customers, sometimes they may get a negative review. However, this actually presents an opportunity to showcase positive customer service. ...More
Does Social Media Matter in the Self-Storage Industry?
Aside from the “everybody’s doing it” attitude, is there a real reason and relevancy to social media in the self-storage industry? Here are some guidelines to make social media work for your self-storage operation. ...More
G5 Launches Mobile Premium Websites for Early Adopter Program Members
G5, a provider of local marketing solutions for vertical markets such the self-storage industry, this week launched mobile premium websites for members of its Early Adopter Program (EAP). ...More
Storage Post Self Storage Names Winner in iPad 2 Facebook Giveaway
Storage Post Self Storage announced the winner of its iPad 2 giveaway contest. The winning participant is Greg Voyzey from Bellefonte, Pa., who will receive his iPad 2 this week. ...More
Red Nova Labs to Release WebReady Service for Small Self-Storage Operations
This week Red Nova Labs will release WebReady, a service that provides small self-storage operators (those with 10 or fewer facilities) with a website, content-management tools, ongoing search-engine optimization (SEO) and business optimization for local search. The package ...More
Local Marketer G5 Makes Inc. Magazine List of Fastest-Growing Private Companies
G5, a provider of local marketing solutions for vertical markets such the self-storage industry, has made it onto Inc. magazine’s list of America’s 500 fastest growing private companies for the third year running. ...More
Proguard Self Storage of Houston Hosts Astros Facebook Campaign
Proguard Self Storage, with five locations in the Houston area, recently hosted a Facebook giveaway dubbed “Celebrate Houston” to promote the company’s Facebook page, expand its client base and pay homage to the company’s home town. ...More
Buying Power: Does Your Self-Storage Cater to the Female Audience?
It’s often been said women account for 85 percent of all purchases. So the question is: Do your products and services cater to the bulk of the market share? Some self-storage operators have made sure they’re reaching this demographic. ...More
Storage Post Donates Storage Space for Scholarship Fundraiser
Storage Post Self Storage donated a 10-foot-by-10-foot self-storage unit to St. Paul R.C. Church in New Jersey. The church will use the climate-controlled rental space at the Suffern, N.Y., Storage Post location for three months. ...More