Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

Storitz Launches Free Webinar Series for Self-Storage Operators

Self-storage comparison and rental website Storitz.com is offering a free series of webinars for self-storage operators focusing on ways to increase Web traffic and acquire online rentals. ...More
May 3, 2011
Posted in News, Management, Marketing
Self-Storage Directory Company SpareFoot Adds Selfstoragedealscom to Network

SpareFoot, an online self-storage marketplace, has incorporated another self-storage Web property into its network. SelfStorageDeals.com, an aggregator of self-storage listings, is now using the SpareFoot Network, a database listing thousands of storage facilities ...More
April 29, 2011
Posted in News, Management, Marketing
It's Time to Link Up With LinkedIn

Mention the phrase “social media” and most people automatically think of Facebook and Twitter. But if you have any dealings in the corporate world, you'll want to take a closer look at LinkedIn. You just may find it a useful tool to make your business relationships more ...More
April 24, 2011
Posted in Articles, Management, Marketing
Leveraging Original Self-Storage Video Content for Social-Media Benefits

Posting videos of your facility online will not only help your standing in social media but can also be advantageous in terms of search-engine optimization. With the advent of cell phone cameras and flip cams, making your own videos can be a very affordable tactic. ...More
April 20, 2011
Posted in Blog, Management, Marketing
Search-Engine Optimization Tips for Self-Storage Operators

Over the past couple of years, self-storage operators have learned just how important having a Web presence is to drawing new tenants. Some facility operators say 40 percent to 50 percent of new customers find them online, so it’s no surprise operators are learning how to ...More
April 15, 2011 By Amy Campbell
Posted in Blog, Marketing, Technology
Florida Self Storage Association Rolls Out Online Initiatives

To better serve its members, the Florida Self Storage Association (FSSA) has recently launched several online initiatives and is now rolling out a comprehensive social-media marketing campaign including the Twitter, Facebook, YouTube and LinkedIn platforms. ...More
April 14, 2011
Posted in News, Management, Marketing
Critical Components to a Boat/RV-Storage Marketing Plan: Recruiting, Partnerships and Referrals

While self-storage operators can market to any person or business in their target area, the boat/RV-storage operator must target a very specific type of customer. That’s why careful marketing is such a critical component of every boat/RV-storage operation’s success. ...More
April 14, 2011
Posted in Articles, Management, Marketing
EzStorage Markets Self-Storage to College Students Through Social-Media Sweepstakes

EzStorage Corp. launched its 2011 College Store Your Stuff & Win Sweepstakes, offering discounts and giveaways to college students and staff. This year, two winners will receive an Apple iPad 2, and 10 winners will win a high-definition flip video camera. ...More
April 11, 2011
Posted in News, Marketing
Social-Media Safety in the Workplace: Tips to Protect Your Employees

Employers need to be properly suited up to fight the scourge of villainous social networking in the workplace. ...More
March 31, 2011
Posted in Articles, Marketing
Self-Storage Talk Thread: Is It Worthwhile to Maintain a Self-Storage Blog?

Because most potential self-storage tenants look to the Internet first, having a strong Web presence has never been more important. A discussion on this topic is occurring on Self-Storage Talk, the industry's largest online community. Is it worthwhile to maintain a blog on ...More
March 28, 2011 By John Carlisle
Posted in Blog

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