Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

UK Website Sharemystorage.com Unites Homeowners With Renters

Sharemystorage.com (SmS) enables homeowners looking to rent unused attic space, spare rooms, basements and garages to people looking for storage. Founder Imran Azam was inspired to launch the online service a year ago after a neighbor asked if she could store her children’s ...More
October 17, 2011
Posted in News, Marketing
Online Self-Storage Marketplace SpareFoot Launches GeoPages Marketing Tool

Online self-storage marketplace SpareFoot is expanding to offer a suite of marketing tools for self-storage operations. The first new product, GeoPages, empowers facility operators nationwide to reach increasingly Web-dependent consumers searching for local storage online. ...More
October 14, 2011
Posted in News, Management, Marketing
ISS Expo Kicks Off in Tacoma, Wash., With Education, Networking Events

The Inside Self-Storage World Expo begins today in Tacoma, Wash., with a full day of educational seminars, the popular Self-Storage Q&A and the opening of the exhibit hall. Today’s education features a variety of topics, including a new track for Canadian exhibitors, ...More
October 4, 2011
Posted in Blog, Construction, Marketing
SmartStop Self Storage Launches ‘Sing It Smart’ Video-Jingle Contest

SmartStop Self Storage, the self-storage brand of Strategic Storage Trust Inc., has kicked off a "Sing It Smart" video-jingle contest with a $5,000 grand prize. ...More
September 23, 2011
Posted in News, Management, Marketing
Connecting With Local Self-Storage Customers the New York Way

Self-storage marketing is most effective when an operator truly understands the culture of his service area. Here's how Manhattan Mini Storage speaks to New Yorkers in their own language by calling out “only in New York” experiences in its marketing. ...More
September 22, 2011
Posted in Blog, Management, Marketing
How Self-Storage Operators Can Turn Negative Online Reviews Into Positive Opportunities

While the Internet is here to help self-storage operators connect with customers, sometimes they may get a negative review. However, this actually presents an opportunity to showcase positive customer service. ...More
September 17, 2011
Posted in Articles, Management, Marketing
Does Social Media Matter in the Self-Storage Industry?

Aside from the “everybody’s doing it” attitude, is there a real reason and relevancy to social media in the self-storage industry? Here are some guidelines to make social media work for your self-storage operation. ...More
September 14, 2011
Posted in Blog, Management, Marketing
G5 Launches Mobile Premium Websites for Early Adopter Program Members

G5, a provider of local marketing solutions for vertical markets such the self-storage industry, this week launched mobile premium websites for members of its Early Adopter Program (EAP). ...More
September 8, 2011
Posted in News, Marketing
Storage Post Self Storage Names Winner in iPad 2 Facebook Giveaway

Storage Post Self Storage announced the winner of its iPad 2 giveaway contest. The winning participant is Greg Voyzey from Bellefonte, Pa., who will receive his iPad 2 this week. ...More
September 8, 2011
Posted in News, Management, Marketing
Red Nova Labs to Release WebReady Service for Small Self-Storage Operations

This week Red Nova Labs will release WebReady, a service that provides small self-storage operators (those with 10 or fewer facilities) with a website, content-management tools, ongoing search-engine optimization (SEO) and business optimization for local search. The package ...More
September 6, 2011
Posted in News, Management, Marketing, Technology

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