Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

Sparefoot Launches 'Best Self-Storage Marketing Idea' Contest, Gives Away Kindle Fire

SpareFoot, an online self-storage marketplace and provider of Web-marketing tools, has launched a social-media contest seeking out the best self-storage marketing ideas, with a Kindle Fire tablet as the first-place prize. Facility operators are encouraged to submit their ...More
November 14, 2011
Posted in News, Management, Marketing
Building a Mobile Website for Self-Storage Customers: Context, Intent, Design and SEO

As more users access the Internet through mobile devices, it’s more important than ever for self-storage operators to "go mobile." Smartphone visits to self-storage websites are on the rise. A mobile website can help your properties be everywhere. The time to build your ...More
November 12, 2011
Posted in Articles, Management, Marketing
One By One Self Storage Launches Public Directory for San Diego Residents Seeking Self-Storage

One By One Self Storage has launched a public directory for residents to search and compare self-storage facilities in the San Diego area. ...More
November 10, 2011
Posted in News
Do-It-Yourself Video Marketing Helps Self-Storage Operators Get Real With Customers

The influence of video is everywhere. This trend in advertising is popular because consumers are seeking transparency and realness from the businesses they choose to patronize. Believe it or not, you can create and promote a video that appeals to your potential self-storage ...More
November 8, 2011
Posted in Articles, Management
Website Success in Self-Storage: Essentials of Development and Marketing

To be successful, a self-storage website requires proper development, including the application of certain techniques in the site’s design, layout, content, and ongoing marketing. ...More
November 6, 2011
Posted in Articles, Management, Marketing
Florida Self Storage Association Hosts Free Marketing Webinar Nov. 15 for Members

The Florida Self Storage Association (FSSA) will present a free webinar for members on Nov. 15 at 1 p.m. ET. The webinar, “Innovative and Online Marketing for Single or Multi-Store Operators,” will be presented by Danielle Toms and Michael Hopper of Mindful Management LLC. ...More
November 4, 2011
Posted in News, Marketing
Using Online Self-Storage Directories: Why Your Facility Needs to Be Listed

Directories are a valuable addition to the marketing strategy for thousands of self-storage facilities. A good directory simplifies the purchasing process, which is important to an online shopper. But how do these directories compete for results placement in the search ...More
October 31, 2011
Posted in Articles, Management, Marketing, Technology
StorageUnit.com Re-Launches as a Self-Storage Reservation Website

StorageUnit.com, a self-storage finder and reservation website, has been redesigned and re-launched, now allowing consumers to shop for, compare and reserve self-storage units nationwide. ...More
October 27, 2011
Posted in News, Management, Marketing, Technology
SBOA and StorageClicks.com Launch New Self-Storage Facility Directory

The Storage Business Owners Alliance LLC (SBOA), a cooperative organization that enables small to mid-size self-storage businesses to enjoy enhanced buying power, has partnered with StorageClicks.com to create a new Web directory of self-storage facilities at ...More
October 27, 2011
Posted in News, Management, Marketing, Technology
Self-Storage Marketing: Gaining Support and Know-How

While marketing is a huge part of every self-storage facility’s ultimate success, operators often struggle with it. One of the reasons is a lack of budget. Marketing dollars have to compete with replacing unit doors and roofs, purchasing new management software or even ...More
October 21, 2011
Posted in Blog, Management, Marketing

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