Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.
Curing the Canadian Self-Storage Market's 'Discount Disease'
While self-storage demand is strong in the Canada market, the practice of discounting rental rates is prevalent among the country's facility operators, which hurts the industry's overall revenue potential. The cure may be as simple as embracing technology and engaging in ...More
6 Key Components to Improving Your Self-Storage SEO
If the performance of your self-storage website has been lackluster and customers seem to be having trouble locating you online, you may be missing some key components to effective search engine optimization. Guest blogger Derek Whitney of Lackland Self Storage offers six ...More
Groove Think Wins SpareFoot ‘Battle of the Storage Bands’ Social Media Contest
Update 3/12/14 - The winner of SpareFoot’s “Battle of the Storage Bands” contest was Groove Think, a progressive rock-fusion band based in Austin, Texas. The band played a 30-minute set to open a SpareFoot party on March 7. ...More
March 12, 2014
Posted in News
ISS News Desk Highlights Self-Storage Product Releases Including Online Tools, Mobile Apps
The beginning of a new year is typically accompanied by new product introductions, and 2014 is no different, with several vendors having released online tools and mobile applications to assist self-storage operators manage their pricing strategies, tenant payments and Web ...More
Tools and Strategies to Help Self-Storage Operators Earn More Facebook Likes and Shares
Facebook is a necessary marketing avenue for every self-storage business. This brief rundown of the website’s tools and strategies will make your Facebook page a central hub of your facility’s marketing platform. ...More
'Touch' Marketing for Self-Storage Operators: 3 Ways to Rise Above the Advertising 'Noise'
Marketing your self-storage facility in 2014 and beyond will be a different experience than in the past. In an age of perpetual advertising messages, how do you avoid getting lost in the noise? Here are three ways to “touch” your customers and increase facility ...More
G5 Launches ‘Customizable BluePrints’ Platform for Self-Storage Website Designs
G5, a provider of Digital Experience Management (DXM) software and various marketing services for the self-storage industry, has released Customizable BluePrints as part of its G5 One Responsive Design Websites suite of products. The new offering enables storage operators ...More
USstoragesearch.com Launches Online-Marketing Programs for Self-Storage Operators
USstoragesearch.com (USSS), a shopping-comparison website for self-storage customers, has revamped its suite of online-marketing programs for self-storage facility operators. The new offerings replace the website’s legacy programs and are designed to provide more unit ...More
Tips and Tricks for Making Your Self-Storage Website Modern, Trendy and Profitable
Everyone and everything is moving online, and that makes for a very crowded and competitive space. If you’re stumped on how to set your self-storage business apart on the Web, this guide is for you. You'll learn what you need to create a modern website that gets results. ...More
Digital Marketing for Self-Storage: Using Blogs, Social Media and E-Mail
With so much going on in the marketing world, it’s hard for self-storage operators to keep up! But by combining several digital marketing strategies—notably social media, blogging and e-mail marketing—your facility will reap the rewards. ...More