Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

Self-Storage Marketing: What We Can Learn From Super Bowl Ads

The Super Bowl is as famous for its creative and fun ads as it is the actual game. And while self-storage operators don’t have multi-million-dollar marketing budgets like these advertisers, they do have one thing in common with these big-name companies—the chance to be ...More
February 3, 2012
Posted in Blog, Management, Marketing
StorageClicks.com Offers New Mobile Site Platform to Self-Storage Operators

StorageClicks.com, which provides online-marketing and website-design services to the self-storage industry, launched its new Mobile Site Platform, which helps self-storage operators create mobile websites for their customers. ...More
February 1, 2012
Posted in News, Management, Marketing, Technology
Self-Storage Aggregators: A Symptom of a Larger Problem

Over the last few weeks you’ve probably heard about the self-storage aggregator issue that has been burning through our industry. But aggregators are really just a symptom of a larger problem within the self-storage industry. The fact is, we're extremely slow when it comes ...More
February 1, 2012
Posted in Blog, Management, Marketing, Technology
Self-Storage and the Mobile Revolution: Making the Change to Capture More Customers

There’s no denying 2011 was a banner year for smartphones. With more 85 million people in the United States using smartphones, targeting mobile consumers should be an essential component of every self-storage facility’s marketing plan. Here’s how to get started. ...More
January 28, 2012
Posted in Articles, Management, Marketing, Technology
Thoughts from the Road: Can Your Self-Storage Facility Be Found Online?

Self-storage operators need to take an objective look at their business’s profile on the Internet. This goes well beyond the visibility of an operator's website and should include places such as Google, Bing and Yahoo maps. ...More
January 25, 2012
Posted in Blog, Management, Marketing
SmartStop Self Storage Releases New Smartphone Unit-Inventory App for Customers

SmartStop Self Storage, the retail brand for Strategic Storage Trust Inc., has launched a new smartphone application called the SmartTracker Inventory List App to help customers organize and track the contents of their self-storage units and use the company's Web-based ...More
January 23, 2012
Posted in News, Management, Marketing, Technology
Make Your Self-Storage Marketing Count in 2012

As self-storage operators examine their 2012 budgets over the next few weeks, they should remember that marketing should always be included. And with a new year there’s a great opportunity to rethink their self-storage facility’s marketing strategies. ...More
January 20, 2012
Posted in Blog, Management, Marketing
Self-Storage Operator Continues War on Industry Aggregators With Launch of New Alliance

A Texas self-storage operator who has embarked on a campaign to ban all aggregator websites from the self-storage industry has now formed the Self Storage Anti-Aggregator Alliance. ...More
January 19, 2012
Posted in News, Marketing, Technology
Make a Positive Impact on Your Self-Storage Operation in 2012: ISS Expo Offers Training in Key Business Areas

Successful self-storage facilities are led by proactive leaders whose daily decisions positively impact their business. Sometimes these decisions are small, while others are game-changers. The Inside Self-Storage World Expo in Las Vegas, March 14-16, brings the best ...More
January 18, 2012
Posted in Articles, Finance, Legal Issues, Marketing
How Technology Is Changing Customer Service in Self-Storage: Product Quality, Communication and Information

Over the last 30 years, technology has infiltrated every aspect of our lives. The ability to be in constant contact with customers, existing or possible, is an almost overwhelming wave of potential. The changes in customer service will revolve around three items: product ...More
January 14, 2012 By Matthew Van Horn
Posted in Articles, Management, Marketing, Technology

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