Inside Self-Storage

Michaels Wilder

Michaels Wilder Offers Free Whitepaper on Customer-Service Excellence in Self-Storage

Today Michaels Wilder, a Phoenix-based marketing and talent-management services company, launched a free whitepaper through InsideSelfStorage.com titled, "Recipe for Customer-Service Excellence: Find With Care, Hire With Care, Retain With Care … Repeat." The whitepaper ...More
January 3, 2012
Posted in News, Management
Free Report: Manager Recruitment in Self-Storage

Inside Self-Storage (ISS) has released a free report for industry facility operators titled "Manager Recruitment in Self-Storage: Best Practices for Finding, Evaluating and Hiring Staff." Downloadable from www.insideselfstorage.com/reports.aspx, the report provides ...More
December 7, 2011
Posted in News, Management
Like Attracts Like: Self-Storage Employers Tweet Their Way to 'Better Fit' Hires

Self-storage operators who are looking to fill a position at their facility should consider the use of social media as a way to drum up candidates. Twitter allows operators to attract followers who match their company culture, generating better potential hires. ...More
May 18, 2011
Posted in Articles, Management, Marketing, Technology
Genderizing the Self-Storage Experience: Good Business or Senseless Strategy?

It’s a common belief in the self-storage industry that the majority of renters are female, and operators should strive to make their facilities cleaner and more attractive to appease/entice this market segment. But is this an archaic way of thinking? Shouldn’t we simply aim ...More
May 6, 2011 By Teri Lanza
Posted in Blog, Management
Inside Self-Storage World Expo Sneak Peek: The Benefits of Membership

What provides three tiers of options, a wealth of business-related benefits and a tremendous cost savings to self-storage operators? Attendees to next week's Inside Self-Storage World Expo in Las Vegas are about to find out; but you'll get a sneak peek if you read on. ...More
March 11, 2011 By Teri Lanza
Posted in Blog
Capturing Today’s Self-Storage Consumers With Mobile Search

As the mobile channel evolves, data shows that the consumer doing mobile search for a product or service is a highly qualified buyer. Every self-storage operator should consider adding mobile search to his marketing plan. ...More
January 10, 2011
Posted in Articles, Management, Marketing, Technology
Increasing Your Conversion Rate: Helping Self-Storage Managers Turn Callers Into Renters

A lack of employee training in sales and customer service can have a negative impact on a self-storage facility's ability to convert callers (prospective customers) into renters, ulimately hurting the business' bottom line. ...More
April 15, 2010 Sue Weinman
Posted in Articles, Marketing
Self-Storage Supplier Spotlight: Storage Property Protection Insurance Program

After decades of working separately in self-storage insurance and marketing, Harry Sleighel creates a new insurance offering for the market: Storage Property Protection, with a focus on marketing, training and advertising. ...More
February 6, 2010
Posted in Articles, Marketing
Creating the Perfect Self-Storage Marketing Mix: Yellow Pages, Web and More

While self-storage is still a good investment, it takes more diversified and creative marketing strategies to fill units. Trying new marketing avenues could help self-storage operators reach a bigger customer base. ...More
January 23, 2010 Sue Weinman
Posted in Articles, Marketing
Capturing Self-Storage Customers on the Web

With Internet usage reaching the billions, how you market your business, especially on the Web, is even more important than ever. Contrary to popular belief, studies have shown that sometimes going “back to the basics” is actually more beneficial to your business and to the ...More
February 19, 2009 Michelle Millis
Posted in Articles, Marketing, Technology

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