Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Improving Click-Through Rate on Your Self-Storage Paid-Search Ads
While you may not have to pay anything if your paid-search ads don’t receive any clicks, a poor click-through rate creates its own set of problems. Guest blogger Nick Bilava of Storage.com discusses why you should care about the click-through rate and offers tips on ...More
How to Market Your Online Self-Storage Auctions
There are several excellent methods self-storage operators can use to attract buyers to their online auctions. Here are a few to consider. ...More
What Does Your Signage Say About Your Self-Storage Business?
Your roadside signage is often the first thing tenants and prospective customers see when driving to or past your self-storage facility. What does it say about you and your business? The messaging you choose to display on your sign is an opportunity to put the personality ...More
Just Reward: Are Customer Loyalty Programs Right for Self-Storage?
The prevalence of loyalty programs means consumers are becoming conditioned to expect them as a normal byproduct of choosing to spend discretionary income with a particular brand. As the evolution of self-storage moves increasingly toward specialty retailing, it may be time ...More
Wales Self-Storage Operator Storage Giant Creates Offbeat Commercial Designed to Amuse
This offbeat video from Wales-based self-storage operator Storage Giant harkens the days of crazy used-car commercials from the 1970s and ’80s. While there’s some info about unit sizes and even a tongue-in-cheek song about what customers can store, this ...More
SEO for Self-Storage Operators: The Good, the Bad and the Google
As Google and other search engines continue to evolve, so do the tools and strategies self-storage operators use to optimize their search engine presence. Learn how to use search engine optimization correctly to rank higher in search results and attract more customers. ...More
Self-Storage Operator ezStorage Launches 'Pack It. Store It. Win.' Sweepstakes
ezStorage Corp., which operates 45 self-storage facilities on the East Coast, has launched a new sweepstakes aimed at college students and staff. The "Pack It. Store It. Win." promotion runs through June 30 and offers new customers the chance to win one of three new Apple ...More
B2 Interactive Acquires Self-Storage Website Storage.com
B² Interactive, a firm specializing in Internet marketing, website design and software development for the self-storage industry, has acquired Storage.com from Self Storage Co., a subsidiary of Extra Space Management Inc. Storage.com is an online directory and search ...More
Google’s Algorithm Update: Tips for Self-Storage Operators
April 21 could change things for many self-storage operators. Dubbed “Mobilegeddon” by insiders in the Web industry, it’s the day search engine giant Google will begin to treat websites that are not mobile-friendly different in search rankings from those ...More
Take Your Self-Storage Marketing to the Next Level With Advanced Tracking Metrics
Marketing your self-storage is a necessity, but if you’re not tracking it, how do you know what’s working? Learn how to awaken your marketing by employing these advanced marketing metrics. ...More