Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Designing Your Self-Storage Website With Customers in Mind
When it comes to your self-storage facility’s website, it’s important to understand why your customers are using your website. If you know this, you can cater its design and function to fit the way it’s most likely to be used. ...More
Should Self-Storage Operators Muddy Their Boots With Yelp and Other Social Media?
Using Yelp and other social media outlets effectively can be a tricky course for the best self-storage operators. Online customer reviews and written interaction with prospects and tenants can be equally rewarding and infuriating. Throw in the complicated dynamic of how ...More
Centron Self Storage Finds Spooky Creativity in Halloween Promotional Video
In this short, animated video, Toronto-based Centron Self Storage gets creative in delivering Halloween messaging. The company promotes a Halloween party and seasonal rental promotions, and touts its add-on services—all against a spooky, scrolling backdrop and ...More
Social Media Etiquette: A Basic Guide for Self-Storage Operators
Without guidelines on how to use social media, disaster could be just a tweet or post away for your self-storage business. Here are some basic etiquette rules to help you connect with followers the right way. ...More
Self-Storage Operators Can Make Money by Helping Business Customers Save It
Tight budgets have taught small businesses to be more resourceful and played a role in self-storage becoming a popular choice for inventory and document storage as well as a viable alternative for inexpensive office space. Guest blogger Evita Williams discusses selling ...More
Frighteningly Good Marketing: ‘Tricks’ and ‘Treats’ for Self-Storage Operators
The holidays, even Halloween, provide the perfect marketing backdrop for self-storage operators. Adding a few decorations to your facility or hosting a holiday-themed event shows your community you're more than just the another storage facility. ...More
Self-Storage Marketing Agency Michaels Wilder Launches New Website ‘25 Years in the Making’
Michaels Wilder, a Phoenix-based provider of marketing and talent-management services, has launched a new responsive website, part of the company’s 25-year evolution from a local-listings company to a full-service digital-marketing and communications firm, according ...More
Mastering Social SEO: Tips for Self-Storage Operators
Self-storage operators can stop focusing on website keywords to gain higher page rankings. These days, a solid social SEO program will result in increased traffic, new customers and a higher net operating income. Learn what a social SEO program is and how to ...More
Are You Wild and Crazy About Your Self-Storage Marketing?
While it's unlikely you're sitting on a big pile of cash to fund your self-storage marketing, it doesn't mean your campaigns and delivery have to be ho-hum. In fact, a smaller budget can sometimes be a blessing in disguise. Really, it's an opportunity to be wild ...More
3 Essential Pieces of Your Self-Storage Advertising Effort
If you’re interested in widening the advertising strategy for your self-storage business but aren’t sure where to begin, these tips will get you started. Here are three important components of an effective program. ...More