Marketing

Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.


  • Expert Advice on Yellow Pages Advertising
    In May 2007, Bill Gates predicted that the death of the Yellow Pages would occur over the next five years for the under-50 crowd. But based on statistics from independent third-party studies conducted by respected research companies CRM Associates and Knowledge ...More
    January 2, 2008 Sue Weinman Posted in Articles, Marketing
  • Marketing Mistakes You Can’t Afford to Make
    We love to read about things we should and shouldn’t do. In recent years, The New York Times best-seller list has touted such books as Your Best Life Now and The 7 Habits of Highly Effective People, which give us the secrets to becoming better and more successful. But how ...More
    January 2, 2008 Megan Eckert Posted in Articles, Marketing
  • E-Mail Marketing
    When the topic of budget comes up, many self-storage owners lament the amount of money spent on advertising and promotions. Inevitably, the discussion turns to e-mail marketing, because at first blush, it looks inexpensive and attractive. Almost everyone has an e-mail ...More
    January 2, 2008 Tron Jordheim Posted in Articles, Marketing
  • Southen California Self-Storage Facilities Form Relief Alliance for Wildfire Victims
    In an effort to aid workers and affected families of the Southern California wildfires, several local self-storage facilities have formed the SoCal Storage Relief Alliance to give victims a safe place to store their belongings while rebuilding their homes and businesses. ...More
    November 5, 2007 Posted in News, Marketing
  • Get a Groove On
    So, just checking in ... How are those New Year's Resolutions coming along? I asked that question in early January when I'm sure it was met with retorts of mighty motivation. Now that it's six weeks later, where are you at? A storage facility in Portland, Conn., is helping ...More
    February 14, 2007 Teri Lanza Posted in Articles, Marketing
  • ISS Launches New Website
    Inside Self-Storage, provider of a monthly magazine, bi-annual tradeshows and a host of educational services for the self-storage industry, launched a new website rich with features at www.insideselfstorage.com. ...More
    June 7, 2006 Posted in News, Marketing
  • PhoneSmart Launches New Industry Blogs
    Columbia, Mo.-based PhoneSmart launched two new industry blogs to keep clients and industry professionals up-to-date with issues and perspectives of importance. ...More
    May 9, 2006 Posted in News, Marketing, Technology
  • Inside Self-Storage Magazine: Storage Speak
    Most of you think of Inside Self-Storage as a magazine only. Others believe we’re an industry association. But neither of these quite hits the mark. Actually, ISS is a lot more than a magazine. We’re steadily growing to include a wider range of products and services in ...More
    May 1, 2006 Teri L. Lanza Posted in Articles, Marketing
  • Storage Blog User Wins Registration to ISS Miami Expo
    Amanda Coyle won a free registration package for the Inside Self-Storage Expo in Miami, Fla., Oct. 26-29, by entering a “Pick Your Favorite Self-Storage Blog Entry” contest sponsored by PhoneSmart. ...More
    July 29, 2005 Posted in News, Marketing, Technology
  • Facility-Image Facelift
    Everything in life requires maintenance. Without it, things become worn out, stale and lifeless. Your facility image is no exception. In a competitive environment, an appealing look will deliver increased occupancy by attracting new customers. It also helps maintain current ...More
    January 1, 2005 Bill Jinks Posted in Articles, Marketing