Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
The Pros and Cons of Third-Party Self-Storage Management
If you’re a self-storage owner considering a third-party management company, you should do your homework before handing over the keys to your valuable investment. ...More
Self-Storage Marketing: Budget From the Finance Stage
Whether you’re a seasoned self-storage owner with decades of development experience or someone looking to build and operate your first facility, this article applies to you. It’s about setting up a new facility up for success by planning for marketing from the very ...More
Pre-Registration Rates End Friday for the ISS Expo in D.C.
The discount pre-registration rates for the Inside Self-Storage World Expo in Washington, D.C., expire on Oct. 2. ...More
Inside Self-Storage Announces Marketing-Contest Winners
Inside Self-Storage has announced the winners of its “Best in Self-Storage Marketing” Contest, which recognizes the promotional efforts of self-storage operations in a competitive industry market. ...More
The White Pages: A Forgotten Marketing Tool
These days, most of the emphasis is placed on the value of the Yellow Pages, but self-storage operators shouldn’t take their business White Pages listing for granted. Ensure listing information is correct by following these simple steps. ...More
Boat and RV Storage: Marketing Secrets Revealed!
Marketing is the most important aspect of managing and owning a self-storage facility. Ninety nine percent of the time, marketing any product or service simply involves discovering what customers want, offering more than they expect, and getting their attention. ...More
ISS Launches ‘Best in Self-Storage Marketing’ Contest
To recognize the marketing achievements of today’s storage operations, Inside Self-Storage has launched its first “Best in Self-Storage Marketing” contest, open to all facility owners, operators and managers. Participants can win up to $1,000. ...More
The Power of Marketing a Green Business, Part II
The second part of a two-part series takes a look at how business owners can create a "green team" to create a marketing message that will give them the edge over the competition. ...More
The Power of Marketing a Green Business, Part I
Self-storage businesses that are in search of anything to win over customers during these difficult economic times can’t help but ask if green marketing offers the competitive advantage, perfect marketing message or magic bullet they need. ...More
Blue Mound Self-Storage Appeals to Web-Friendly Customers
Blue Mound Self Storage in Haslet, Texas, has created a new website to attract customers who are accustomed to shopping for products and services online. ...More