Marketing

Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.


  • Four Big Lies About Self-Storage Marketing
    On the evening of Aug. 3, 1492, a brave Italian named Cristoforo Colombo did something that required more faith, courage and confidence than anything you or I can ever imagine. At 41 years old, Cristoforo held a very unpopular belief that would’ve had him killed if ...More
    May 18, 2008 Derek M. Naylor Posted in Articles, Marketing
  • Breeding the Best Advertising: Loyal Customers!
    As my quest to improve our company’s client service, I came across the book, Customer Satisfaction Is Worthless; Customer Loyalty Is Priceless, by Jeffrey Gitomer, a sales guru I have long admired. The premise of the book is that clients who are only satisfied will ...More
    April 27, 2008 Sue Weinman Posted in Articles, Marketing
  • USstoragesearch.com Sends Self-Storage Manager/Marketer on Free Cruise
    Karen Kosek, director of operations for Security Self Storage Ltd. in Highland Heights, Ohio, recently enjoyed a free, four-day cruise for two, courtesy of USstoragesearch.com. ...More
    March 19, 2008 Posted in News, Marketing
  • Art of Marketing: How to Start a Feeding Frenzy for Self-Storage
    Gary Halbert, the guru of marketing and copywriting, taught me many lessons over the years. In this article, I’m going to teach you the most profitable one, and show how it increases profit and occupancy immediately. It only works if you follow the steps. Imagine for a ...More
    March 1, 2008 Derek M. Naylor Posted in Articles, Marketing
  • USstoragesearch.com Offers Members Free Tele-Seminars
    USstoragesearch.com, a firm specializing in online marketing for the self-storage industry, is offering a series of free monthly training tele-seminars to help its members increase occupancy. ...More
    January 21, 2008 Posted in News, Marketing
  • Marketing Limelight: To Know Customers Is to Rent to Them
    Print Yellow Pages seems to elicit the least amount of excitement of all the advertising mediums. It doesn’t have the sex appeal of TV or the Internet, yet it still delivers the greatest number of new customers to storage facilities. As a facility owner or manager, you ...More
    January 17, 2008 Sue Weinman Posted in Articles, Marketing
  • Expert Advice on Yellow Pages Advertising
    In May 2007, Bill Gates predicted that the death of the Yellow Pages would occur over the next five years for the under-50 crowd. But based on statistics from independent third-party studies conducted by respected research companies CRM Associates and Knowledge ...More
    January 2, 2008 Sue Weinman Posted in Articles, Marketing
  • Marketing Mistakes You Can’t Afford to Make
    We love to read about things we should and shouldn’t do. In recent years, The New York Times best-seller list has touted such books as Your Best Life Now and The 7 Habits of Highly Effective People, which give us the secrets to becoming better and more successful. But how ...More
    January 2, 2008 Megan Eckert Posted in Articles, Marketing
  • E-Mail Marketing
    When the topic of budget comes up, many self-storage owners lament the amount of money spent on advertising and promotions. Inevitably, the discussion turns to e-mail marketing, because at first blush, it looks inexpensive and attractive. Almost everyone has an e-mail ...More
    January 2, 2008 Tron Jordheim Posted in Articles, Marketing
  • Southen California Self-Storage Facilities Form Relief Alliance for Wildfire Victims
    In an effort to aid workers and affected families of the Southern California wildfires, several local self-storage facilities have formed the SoCal Storage Relief Alliance to give victims a safe place to store their belongings while rebuilding their homes and businesses. ...More
    November 5, 2007 Posted in News, Marketing