Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Get in Great Economic Shape at the ISS Expo!
The Inside Self-Storage World Expo hits the East Coast this fall with a powerful educational program that puts your business needs first. The Washington, D.C., event not only provides 27 educational seminars and five premier networking events, it offers four intensive ...More
Craigslist Expects $100M in Revenue This Year
Craigslist has seen substantial Web traffic growth and can expect $100 million in new revenue, according to the Advanced Interactive Media Group. ...More
Using Yellow Pages Coupons to Promote Self-Storage
If your usual self-storage customer is a value shopper rather than a price shopper, you have to use every possible opportunity to advertise your specials, including Yellow Pages coupons. ...More
Wal-Mart to Add 22,000 U.S. Jobs
Wal-Mart Stores Inc. plans to add 22,000 new positions to its U.S. stores this year as it opens or expands 150 stores. The company will hire cashiers, stock clerks, store managers, pharmacists and personnel workers. ...More
Capture Self-Storage Tenants With Low-Cost Curb Appeal
Great self-storage curb appeal can draw new customers, while poor curb appeal will likely drive them to the competition. Consumers relate well-maintained, clean properties with safer, more secure facilities. Here are some easy, and low-cost, strategies self-storage owners ...More
URL Link-Shorteners Popular With Online Users
With more online linking passed through e-mails and social networking sites users are turning to websites that allow them to trade out long Internet addresses, known as URLs, for shorter, easier ones, which are easier to pass on. ...More
Self-Storage Authors Make Book ‘Bailout’ Offer
RK Kliebenstein and Jennifer LeClaire, co-authors of the How to Make Money in Self-Storage series, are offering a $5 rebate on their two books. ...More
Getting on Board With Boat and RV Storage
What does it take to tap into the growing boat/RV market? Inside Self-Storage talks with Caesar Wright, president of Mako Steel Inc., a design/build company specializing in storage construction, about why the niche is thriving, what makes a good boat/RV site, and how ...More
Using Social Media in Self-Storage: Does It Measure Up to the Hype?
Lately, there’s a mountain of hype surrounding social media, services like Facebook, Twitter, LinkedIn, YouTube, Digg and MySpace. How do they affect self-storage operators, and can they use them to benefit their business? ...More
Litton Presents Sales and Marketing Boot Camp at ISS Expo
Tom Litton, president of Litton Property Management and a renowned self-storage authority, will present a five-hour intensive workshop on self-storage marketing as part of the Inside Self-Storage World Expo in Washington, D.C. ...More