Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Organizing a Comprehensive Ad Campaign for Self-Storage: Incorporating Print, Web and Other Media
For your self-storage facility to combat the increase in square footage, the poor economy, and the insane amount of discounting being promoted, you must have a comprehensive marketing plan that covers print, Web and promotional materials. ...More
A-1 Self Storage Supports U.S. Marine Corps Reserve Toys for Tots Via 40 Locations
A-1 Self Storage, a provider of self-storage services throughout California, will support the U.S. Marine Corps Reserve Toys for Tots annual holiday toy drive. All 40 A-1 facilities have become official drop-off locations for donations of new and unused toys to be ...More
Brooklyn StorageMart Sports Billboard to Heat Up Knicks vs. Nets Rivalry, Holds Ticket Giveaway
The StorageMart self-storage building in Brooklyn, N.Y., is sporting a sign to fan the heat of basketball rivalry between the New York Knicks and New Jersey Nets. To capitalize on the buzz, the company has launched social-media campaign, giving away tickets to a showdown ...More
Westy Self Storage of Stamford Coordinates New Four for Four Charity-Donation Drive
Westy Self Storage of Stamford, Conn., is the designated drop-off location for a new “Four for Four” charity-donation drive that benefits local not-for-profit organizations: Dress for Success of Mid-Fairfield County, Friends Book Shop at the Ferguson Library, Laurel House, ...More
The Lock Up Self Storage Launches Facebook Contest
The Lock Up, a Chicago-based self-storage company with more than 30 facilities nationwide, is offering visitors to its Facebook page in November the chance to win an Apple iPod Touch. ...More
How Will the Yahoo/Bing Merger Affect Your Self-Storage Facility's Online Marketing Campaign?
The recent Yahoo/Bing merger could bring changes to the way self-storage operators conduct their online marketing campaigns. ...More
Westport Properties Chooses XPS Solutions as its Call-Center Solutions Partner
Westport Properties has selected XPS Solutions, a provider of telephone sales and customer-service support to the self-storage industry, as its call-center business-solutions partner. ...More
U.K.'s Ready Steady Store Offers Free Self-Storage to Entice Business Tenants
Ready Steady Store in Yorkshire, United Kingdom, launched an online contest in its effort to bring in more business tenants. ...More
Self-Storage Operators Share Halloween Outreach, Marketing Ideas
With Halloween only a few days away, self-storage operators are logging on to Self-Storage Talk, the official online forum of Inside Self-Storage, to share ideas of ways to capitalize on the holiday and ways to give back to their communities. Member Madman in Vancouver ...More
Gotten Any Positive Publicity Lately? Why the Heck Not?
Positive public relations is some of the best (and cheapest) marketing around for self-storage businesses, and yet too few facility operators participate in community and charitable events—or actively promote themselves when they do. Getting press coverage is easier than it ...More