Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Self-Storage Authors Make Book ‘Bailout’ Offer
RK Kliebenstein and Jennifer LeClaire, co-authors of the How to Make Money in Self-Storage series, are offering a $5 rebate on their two books. ...More
Getting on Board With Boat and RV Storage
What does it take to tap into the growing boat/RV market? Inside Self-Storage talks with Caesar Wright, president of Mako Steel Inc., a design/build company specializing in storage construction, about why the niche is thriving, what makes a good boat/RV site, and how ...More
Using Social Media in Self-Storage: Does It Measure Up to the Hype?
Lately, there’s a mountain of hype surrounding social media, services like Facebook, Twitter, LinkedIn, YouTube, Digg and MySpace. How do they affect self-storage operators, and can they use them to benefit their business? ...More
Litton Presents Sales and Marketing Boot Camp at ISS Expo
Tom Litton, president of Litton Property Management and a renowned self-storage authority, will present a five-hour intensive workshop on self-storage marketing as part of the Inside Self-Storage World Expo in Washington, D.C. ...More
AZ Self Storage Association Draws a Crowd
The Arizona Self Storage Association Conference and Tradeshow drew existing self-storage operators and those looking to get into the industry May 12 and 13. The conference featured several industry experts and a number of self-storage vendors. ...More
Keep Competitors Close: Knowing Neighbors Can Boost Self-Storage Business
Knowing a facilty's competitors, including specifics about rates and occupancy, can help a self-storage operator keep a marketing edge. ...More
Registration Opens for Inside Self-Storage World Expo, Washington, D.C.
Registration is officially open for the Inside Self-Storage World Expo in Washington, D.C., Oct. 5-8. ...More
A Self-Storage Lesson From 'The Babe': Security and Marketing Make a Home Run
A self-storage facility's security system not only protects customers adn goods, it provides a marketing edge operators can use to assure tenants, generate new business and boost the bottom line. ...More
More Self-Storage Auctions in California's Bay Area
The number of self-storage auctions has increased in Northern California by 10 percent over the past year. ...More
Safeguard Self Storage Hires Marketing/Consulting Firm
Atlanta-based Safeguard Self Storage has signed on as a client with Definition 6, an interactive marketing agency and consulting firm. ...More