Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Chiswell's Thoughts From the Road: Self-Storage Rules of Thumb, Facebook’s Reach and Employee Rights to Privacy
Self-storage expert Jim Chiswell talks about industry rules of thumb, the role of Facebook in a self-storage operation, and the issue of employee rights to privacy when it comes to using the Internet at work. ...More
Scottish Music Trio to Play Pre-Holiday Party at Westy Self Storage in Chatham, N.J.
Scottish music trio Local Hero will perform in the lobby of Westy Self Storage in Chatham, N.J., on Sept. 24., 7-11 p.m. ...More
Websites, Coupons and Fundraisers: Connect With Self-Storage Customers Through Creative Marketing
Self-storage operators know that the key to success in any economy, good or bad, is the ability to connect with customers. So how do you attract attention, get new customers and maintain customer loyalty with a limited advertising and marketing budget? ...More
Self Storage Promotions to Present at National Portable Storage Association Conference
Jennifer LeClaire, president and creative director of marketing-communications firm Self Storage Promotions, will present a seminar on social media at the eighth annual conference and expo of the National Portable Storage Association (NPSA). ...More
Finding the Self-Storage Facility Nearest You
Third-party directories are a great way for self-storage operators to get their name and brand out to hundreds of potential renters in their area. So how do you determine which one is the best? ...More
The Storage Group Forms, Provides Self-Storage Operators With Internet-Marketing Services
The Storage Group, a division of Resource Technology Management Inc. (RTM), recently formed to provided Internet marketing and value-added consulting services exclusively to the self-storage industry. ...More
Eight Ways to Beat Your Self-Storage Competition
Your lender or investor wants you to win, your competition doesn't. So, what do you need to do to beat them? Here are eight ways you can trounce your competition. ...More
Three Tips for Using Facebook as a Business-Building Tool
If you’ve only used Facebook for personal reasons, making the jump to a business application can seem challenging. The following suggestions will help you create a business Facebook presence that generates results. ...More
Self-Storage Operators Go Fish: Change Your Marketing Philosophy and Create Demand for Your Product
Self-storage operators can create demand for their services by first changing their philosophy, then make minor alterations to their marketing plan to attract new customers. ...More
Self-Storage Facility Operators Discuss $1 Deals: Good or Bad?
Self-Storage Talk is hosting a discussion among facility operators on the advantages and disadvantages of dollar deals, whether they be $1 a day or $1 for the first month of a lease. ...More