Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
USstoragesearch.com Partners With Storage.com
On March 9, self-storage facility directory USstoragesearch.com launched a partnership with self-storage lead-generation website Storage.com. Both sites allow consumers to shop and compare self-storage facilities and units in real time. ...More
U-Haul Co. of Northern Louisiana Offers Free Self-Storage to Tornado Victims
The U-Haul Co. of Northern Louisiana is offering 30 days of free storage to Rayne and Southeast Louisiana residents who have been affected by tornados. ...More
Self-Storage Pricing Dilemma: Post Rental Rates on Website?
In self-storage sales, where the traditional goal has been to get someone to visit the facility and rent a unit, is it advantageous to list prices online? A spirited discussion on this topic has ensued at Self-Storage Talk, the industry's largest online community. ...More
Self-Storage Auction Directory Website Gains Popularity With Public
Website FindSelfStorageAuctions.com, a comprehensive nationwide directory of auction listings, is helping people find auctions in their area for free. It’s also helping self-storage operators publicize their events. ...More
Self-Storage State of the Industry 2011: Management and Marketing
While the past two years have been fraught with falling occupancy, rate stagnation, discounting and problem tenants, self-storage operations with solid marketing programs and savvy managers typically outshined their competition. ...More
A Self-Storage Operator's Targeted Marketing Efforts Fill Boat/RV Facility
After purchasing a self-storage facility in Canada with available acreage for boat, truck and RV parking, a marketing program was launched with very little money. ...More
Advertising a Self-Storage Facility Online for Free Using Google Places, Craigslist, Yelp and CitySearch
There are many ways to advertise your self-storage facility online, but the greatest return you’ll ever get is when you spend zero on your ads. ...More
StorageFront’s Creator Launches Web Design and Marketing Services for Self-Storage Operators
Red Nova Labs, the company that created StorageFront, unveiled a new marketing venture called WebWorks for self-storage operators. The service provides website design, development, content management tools, search-engine optimization (SEO) services and Web marketing ...More
Smartphones Outsell PCs: What Does it Mean for Your Self-Storage Business?
More smartphone users are finding the benefits of quick online access to products and services. What does it mean for your self-storage business? ...More
Self-Storage Experts Say Marketing Without Sales-Savvy Managers Is 'a Waste'
In the eyes of several Self-Storage Talk contributors, even the most ingenious marketing plan is worthless without a good sales team–in other words, a sales-savvy facility manager. ...More