Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Self-Storage State of the Industry 2011: Management and Marketing
While the past two years have been fraught with falling occupancy, rate stagnation, discounting and problem tenants, self-storage operations with solid marketing programs and savvy managers typically outshined their competition. ...More
A Self-Storage Operator's Targeted Marketing Efforts Fill Boat/RV Facility
After purchasing a self-storage facility in Canada with available acreage for boat, truck and RV parking, a marketing program was launched with very little money. ...More
Advertising a Self-Storage Facility Online for Free Using Google Places, Craigslist, Yelp and CitySearch
There are many ways to advertise your self-storage facility online, but the greatest return you’ll ever get is when you spend zero on your ads. ...More
StorageFront’s Creator Launches Web Design and Marketing Services for Self-Storage Operators
Red Nova Labs, the company that created StorageFront, unveiled a new marketing venture called WebWorks for self-storage operators. The service provides website design, development, content management tools, search-engine optimization (SEO) services and Web marketing ...More
Smartphones Outsell PCs: What Does it Mean for Your Self-Storage Business?
More smartphone users are finding the benefits of quick online access to products and services. What does it mean for your self-storage business? ...More
Self-Storage Experts Say Marketing Without Sales-Savvy Managers Is 'a Waste'
In the eyes of several Self-Storage Talk contributors, even the most ingenious marketing plan is worthless without a good sales team–in other words, a sales-savvy facility manager. ...More
USSelfStorageLocator.com Offers Free Premium Listings, Holds iPad Drawing
USSelfStorageLocator.com, a self-storage locator and rental search engine, is offering a free premium listing on its website to any self-storage operator who claims ownership of and activates his account by March 16. All participants will be entered to win a 16GB Wi-Fi and ...More
Mini U Storage Partners With Philadelphia 76ers; New Renters Receive Free Tickets
Mini U Storage recently became the official self-storage company of the Philadelphia 76ers basketball team, resulting in free game tickets for new renters of self-storage units. ...More
Westy Self Storage Hosts Connecticut Real Estate Investors Association Meeting
Westy Self Storage will host the Connecticut Real Estate Investors Association (CT REIA) and Fairfield County Real Estate Investors Association (FCREIA) quarterly meeting Feb. 16. ...More
A Well-Designed Optimized Website Becomes Essential in Self-Storage Marketing Strategy
A well-designed website is a vital yet commonly overlooked part of marketing a business. ...More