Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Are You Wild and Crazy About Your Self-Storage Marketing?
While it's unlikely you're sitting on a big pile of cash to fund your self-storage marketing, it doesn't mean your campaigns and delivery have to be ho-hum. In fact, a smaller budget can sometimes be a blessing in disguise. Really, it's an opportunity to be wild ...More
3 Essential Pieces of Your Self-Storage Advertising Effort
If you’re interested in widening the advertising strategy for your self-storage business but aren’t sure where to begin, these tips will get you started. Here are three important components of an effective program. ...More
G5 Launches ‘DXM Marketing Cloud’ Platform for Self-Storage Operators
G5, a provider of Digital Experience Management (DXM) software and various marketing services for the self-storage industry, has released a new software platform called DXM Marketing Cloud. The product includes eight product and service solutions designed to drive the ...More
Does Better Business Bureau Accreditation Matter for Self-Storage Operators?
A Better Business Bureau membership was once the gold star of business reviews for self-storage facilities. But with online-review sites like Yelp now available, should operators still pursue this paid form of accreditation? ...More
The Storage Group Launches StorageForce Website Platform for Self-Storage Operators
The Storage Group (TSG), an Internet-marketing company serving the self-storage industry, has introduced StorageForce, a website platform that allows self-storage operators to update their facility websites themselves. Users will be able to add Web pages or change photos on ...More
3 Social Media Advertising Features to Reach Your Self-Storage Audience
Having a strong social media presence should be important to every self-storage operator. Here are three features of the equation you should understand to maximize paid advertising for your business. ...More
Dare to Be Different: Put Your Self-Storage Talents on Full Display
What can an elementary school talent show teach self-storage businesses about basic marketing and business principles? As it turns out, plenty. If you’re going to operate in a competitive environment crowded with many of the same types of businesses, you have to ...More
What Self-Storage Operators Should Know About Twitter’s New Design
Twitter’s new user-profile design may have some similarities with Facebook, but the layout and added features provide much-needed improvements. Here’s an overview of the changes of which self-storage operators should be aware, as well as tips on how to optimize ...More
Marketing Expert John Jantsch Discusses How to Stand Out in the Self-Storage Industry
In this one-on-one interview, marketing guru John Jantsch, author of “Duct Tape Marketing,” explains how self-storage operators can stand out in their markets, sharing common mistakes made by small-business owners, the importance of networking and the key to ...More
Heartwarming A+ Storage Ad Highlights Self-Storage Reliability, Security
Storing sentimental items can be difficult for many customers, much less a little girl still emotionally attached to her toys. In this 30-second spot from Tennessee-based A+ Storage, a father reassures his daughter that her beloved stuffed owl will be safe, warm and dry ...More