Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Smartphones Outsell PCs: What Does it Mean for Your Self-Storage Business?
More smartphone users are finding the benefits of quick online access to products and services. What does it mean for your self-storage business? ...More
Self-Storage Experts Say Marketing Without Sales-Savvy Managers Is 'a Waste'
In the eyes of several Self-Storage Talk contributors, even the most ingenious marketing plan is worthless without a good sales team–in other words, a sales-savvy facility manager. ...More
USSelfStorageLocator.com Offers Free Premium Listings, Holds iPad Drawing
USSelfStorageLocator.com, a self-storage locator and rental search engine, is offering a free premium listing on its website to any self-storage operator who claims ownership of and activates his account by March 16. All participants will be entered to win a 16GB Wi-Fi and ...More
Mini U Storage Partners With Philadelphia 76ers; New Renters Receive Free Tickets
Mini U Storage recently became the official self-storage company of the Philadelphia 76ers basketball team, resulting in free game tickets for new renters of self-storage units. ...More
Westy Self Storage Hosts Connecticut Real Estate Investors Association Meeting
Westy Self Storage will host the Connecticut Real Estate Investors Association (CT REIA) and Fairfield County Real Estate Investors Association (FCREIA) quarterly meeting Feb. 16. ...More
A Well-Designed Optimized Website Becomes Essential in Self-Storage Marketing Strategy
A well-designed website is a vital yet commonly overlooked part of marketing a business. ...More
Self-Storage Operators and Marketing Gurus Debate Specials: What Works and What Doesn't?
Self-storage operators clamor for fresh ways to entice new tenants while still protecting their interests. Their fervor is evident in a recent Self-Storage Talk thread called "$1 Special vs. 1st Month Free vs. 50% off 2 months vs. Free Truck." ...More
USSelfStorageLocator.com Joins INSOMNIAC Self Storage Network
USSelfStorageLocator.com, a website that helps consumers find and locate self-storage units, has joined the INSOMNIAC Self Storage Network (ISSN), an open reservations network that allows any third-party marketing company to communicate securely in real time with the ...More
Auction Honesty: Be Upfront and Educate Customers
The recent TV-auction-frenzy-sensationalism in the self-storage industry has blown up like an allergic reaction to peanuts. But companies like LifeStorage are being proactive to educate customers and avoid the misinformation fallout. ...More
Self-Storage Manager Appears on TV’s ‘Wipeout' Feb. 24
Don Kemper, a manager at Storage Solutions in Placentia, Calif., will appear on an upcoming episode of the ABC TV show “Wipeout.” ...More