Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Gotten Any Positive Publicity Lately? Why the Heck Not?
Positive public relations is some of the best (and cheapest) marketing around for self-storage businesses, and yet too few facility operators participate in community and charitable events—or actively promote themselves when they do. Getting press coverage is easier than it ...More
Five Things Self-Storage Operators Should Know About Google Instant
Here are a few FAQs every self-storage operator should know about Google Instant's search functions and how it may affect marketing your self-storage business online. ...More
How Will the Growth of Social Media Affect the Self-Storage Industry?
Regardless if you’re an avid Tweeter or FarmVille devotee—or think social media is for teens and people with too much time on their hands—it’s here to stay, says social media experts. How will the social-media explosion affect the way self-storage operators do business? ...More
Mini U Storage Partners With Anaheim Ducks
Mini U Storage is now the official self-storage company for the Anaheim Ducks hockey team. As part of the agreement, Mini U Storage will exclusively offer its customers two free tickets to an Anaheim Ducks home game with each new self-storage unit rental. ...More
Sun City Self Storage of El Paso Supports Good Will
Sun City Self Storage in El Paso, Texas, is accepting clothing donations through Dec. 31 in an effort to support Good Will Industries and help those in need. ...More
Roemer Way Self-Storage Holds Kids' Halloween Costume Contest
Roemer Way Self-Storage of Santa Maria, Calif., is sponsoring a children’s costume contest for Halloween. ...More
Holiday Charities and Self-Storage Operators: Who Will You Reach Out to This Year?
The holidays may still be a few weeks away, but now’s the time to reach out to your community and offer help. Most charitable organizations have been working on their holiday drives for several months already and are now looking for partners. ...More
England's Access Self Storage Hosts Business Expo
Access Self Storage in Twickenham, England, is hosting a business expo Nov. 3 at its facility on Rugby Road. The Access Business Expo is designed to encourage area businesses to network. ...More
Building a Referral and Rewards Program for Your Self-Storage Customers
Self-storage operators nationwide have recognized the importance of their customer referrals and are spending more time and effort to create solid referral programs that will boost occupancy and increase revenue. ...More
Westy Self Storage of Fairfield, Conn., to Host Real Estate Investors Meeting
Westy Self Storage of Fairfield, Conn., will host a meeting of the Connecticut Real Estate Investors Association (CT REIA) on Oct. 5, 6:30 to 9 p.m. ...More