Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Self-Storage Operators: Are You Listening to Your Online Reputation?
The new prominence of Google Place Pages (maps), Google Reviews and social media has made controlling your online reputation more important—and more complex—than ever before. ...More
Storitz.com Offers 3 Months of Free Self-Storage to Winner of ‘Get Your Stuff Together’ Contest
Storitz.com, a self-storage shopping and comparison site, this week launched a social-media contest to help customers get organized for summer and win a day of services from professional organizer Justin Klosky. ...More
SpareFoot Shares ‘Adventures in Storage’ Reality Project and Blog Series
SpareFoot, an online marketplace of self-storage facilities, is sharing its findings from a unique project in which the company’s 18 employees got to know the self-storage product in a fun and personal way. Called “Adventures in Storage,” the mixed-media reality series ...More
4 Strategies for Allowing Staff to Use Social Media
One of the questions businesses ask when implementing their social-media strategy is, “Do we open this up to the company?” You can’t simply allow everyone to post to the company’s social-media sites arbitrarily. You need to establish rules of engagement. The following ...More
NJ’s Access Self Storage Co-Hosts Car Show
Access Self Storage and Tri County Cruisers in Wayne, N.J., hosted the 20th annual Tri-County Cruisers Car Show Sunday. ...More
10 Tips Self-Storage Operators Can Implement to Improve E-Mail Marketing Campaigns
E-mail marketing can appear daunting between CAN-SPAM laws, spam filters, and confusion over the best method. Here are 10 tips self-storage operators can use to get the best results from their e-mail marketing campaigns. ...More
Self-Storage Management Company Accountable Management Helps U.S. Marines Stationed in Japan
Accountable Management, a self-storage management and consulting firm in Florida, has partnered with Overseas Coupon Program, a couponing program assisting families stationed at overseas military bases. ...More
Missed Sales Opportunities: Are You Promoting Your Self-Storage Specials and Events?
When offering a self-storage discount, sponsoring a charity event or any kind of promotion, you need to market it. And not just by throwing out a few brochures on a table or hanging a sign in the office. ...More
Rise Above the Marketing Noise: Find Your Target and Offer the Right Message
The list is endless when it comes to marketing information portals and outlets. So how can self-storage operators rise above the noise and grow their databases? They need to send the right message to the right customer at the right time. ...More
Storage Express Hosts Customer-Appreciation Day and Charity Yard Sale
Storage Express of Lancaster, Calif., will host a customer-appreciation day and charity yard sale on July 9, 7 a.m. to 2 p.m. ...More