Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Does Social Media Matter in the Self-Storage Industry?
Aside from the “everybody’s doing it” attitude, is there a real reason and relevancy to social media in the self-storage industry? Here are some guidelines to make social media work for your self-storage operation. ...More
Would Customers Use a Self-Storage Mobile App? Discuss on Self-Storage Talk
According to Nielsen, 40 percent of cell phone users in the United States now carry smartphones, and as soon as next year, smartphones may cross the 50 percent line and overtake standard cell phones. The question for many self-storage operators and managers is, "Does this ...More
5 Fresh Ideas to Empower Self-Storage Print Advertising
In an age where advertisements can appear in print and online as well as through television, radio, social networks and mobile devices, golden opportunities to grow your self-storage business can get lost in a delirium of unending choices. Here are five ideas and tips to ...More
G5 Launches Mobile Premium Websites for Early Adopter Program Members
G5, a provider of local marketing solutions for vertical markets such the self-storage industry, this week launched mobile premium websites for members of its Early Adopter Program (EAP). ...More
Storage Post Self Storage Names Winner in iPad 2 Facebook Giveaway
Storage Post Self Storage announced the winner of its iPad 2 giveaway contest. The winning participant is Greg Voyzey from Bellefonte, Pa., who will receive his iPad 2 this week. ...More
Red Nova Labs to Release WebReady Service for Small Self-Storage Operations
This week Red Nova Labs will release WebReady, a service that provides small self-storage operators (those with 10 or fewer facilities) with a website, content-management tools, ongoing search-engine optimization (SEO) and business optimization for local search. The package ...More
Local Marketer G5 Makes Inc. Magazine List of Fastest-Growing Private Companies
G5, a provider of local marketing solutions for vertical markets such the self-storage industry, has made it onto Inc. magazine’s list of America’s 500 fastest growing private companies for the third year running. ...More
Proguard Self Storage of Houston Hosts Astros Facebook Campaign
Proguard Self Storage, with five locations in the Houston area, recently hosted a Facebook giveaway dubbed “Celebrate Houston” to promote the company’s Facebook page, expand its client base and pay homage to the company’s home town. ...More
Tips for Broadening Your Profit Horizon: Self-Storage Talk Members Share Secrets of Add-On Sales
Even though renting space is the core of the self-storage business, operators are always looking for ways to enhance their revenue through additional product and service offerings. One the best ways to brainstorm ideas for ancillary products and services is to talk it over ...More
Buying Power: Does Your Self-Storage Cater to the Female Audience?
It’s often been said women account for 85 percent of all purchases. So the question is: Do your products and services cater to the bulk of the market share? Some self-storage operators have made sure they’re reaching this demographic. ...More