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Marketing

Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.


  • Get a Groove On
    So, just checking in ... How are those New Year's Resolutions coming along? I asked that question in early January when I'm sure it was met with retorts of mighty motivation. Now that it's six weeks later, where are you at? A storage facility in Portland, Conn., is helping ...More
    February 14, 2007 Teri Lanza Posted in Articles
  • ISS Launches New Website
    Inside Self-Storage, provider of a monthly magazine, bi-annual tradeshows and a host of educational services for the self-storage industry, launched a new website rich with features at www.insideselfstorage.com. ...More
    June 7, 2006 Posted in News
  • PhoneSmart Launches New Industry Blogs
    Columbia, Mo.-based PhoneSmart launched two new industry blogs to keep clients and industry professionals up-to-date with issues and perspectives of importance. ...More
    May 9, 2006 Posted in News
  • Inside Self-Storage Magazine: Storage Speak
    Most of you think of Inside Self-Storage as a magazine only. Others believe we’re an industry association. But neither of these quite hits the mark. Actually, ISS is a lot more than a magazine. We’re steadily growing to include a wider range of products and services in ...More
    May 1, 2006 Teri L. Lanza Posted in Articles
  • Storage Blog User Wins Registration to ISS Miami Expo
    Amanda Coyle won a free registration package for the Inside Self-Storage Expo in Miami, Fla., Oct. 26-29, by entering a “Pick Your Favorite Self-Storage Blog Entry” contest sponsored by PhoneSmart. ...More
    July 29, 2005 Posted in News
  • Facility-Image Facelift
    Everything in life requires maintenance. Without it, things become worn out, stale and lifeless. Your facility image is no exception. In a competitive environment, an appealing look will deliver increased occupancy by attracting new customers. It also helps maintain current ...More
    January 1, 2005 Bill Jinks Posted in Articles
  • Staying on the Cutting Edge of Technology (For Free)
    Staying on the Cutting Edge of Technology (For Free) By R.K. Kliebenstein It recently occurred to me that with the advent of new technology, we all should to be able to dramatically reduce our office costs. Following are some ways to increase office productivity and cut ...More
    May 1, 2001 R.K. Kliebenstein Posted in Articles