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Management And Operation

  • Special Operations: Profit Depends on Discipline
    Most self-storage operators fear new competition coming into their market. When it happens, they typically become reactive instead of proactive. For example, when a new facility pops up around the corner, most of them decrease rates and pump up promotions for fear of losing ...More
    January 17, 2008 Brad North Posted in Articles
  • Marketing Limelight: To Know Customers Is to Rent to Them
    Print Yellow Pages seems to elicit the least amount of excitement of all the advertising mediums. It doesn’t have the sex appeal of TV or the Internet, yet it still delivers the greatest number of new customers to storage facilities. As a facility owner or manager, you ...More
    January 17, 2008 Sue Weinman Posted in Articles
  • Managing for Dollars: Getting Some Storage Muscle
    Self-storage can be a lonely business. The industry is comprised of many owners and operators who have a single location or handful of stores. Frequently, the site manager works by himself or with a very small team, and he may only see the owner or supervisor a few times a ...More
    January 17, 2008 Linnea Appleby Posted in Articles
  • Q&A Session at Inside Self-Storage Expo Features Info, Prizes and Fun
    The “Self-Storage Q&A: The Game Everyone Can Win,” at the upcoming Inside Self-Storage (ISS) Expo in Las Vegas, will provide storage-facility operators with a venue where they can get their management questions answered?and win great giveaways. ...More
    January 15, 2008 Posted in News
  • Inside Self-Storage Expands Training Institute to Include QSM Designation
    The Self-Storage Training Institute (SSTI), owned and operated by Inside Self-Storage (ISS), will expand its online educational offerings to include a comprehensive continuing-education program for facility managers. ...More
    January 14, 2008 Posted in News
  • Trachte and ISS Launch Webinar Series on Self-Storage Construction
    Trachte Building Systems and Inside Self-Storage will provide a four-part webinar series focusing on self-storage construction in 2008. ...More
    January 9, 2008 Posted in News
  • Expert Advice on Yellow Pages Advertising
    In May 2007, Bill Gates predicted that the death of the Yellow Pages would occur over the next five years for the under-50 crowd. But based on statistics from independent third-party studies conducted by respected research companies CRM Associates and Knowledge ...More
    January 2, 2008 Sue Weinman Posted in Articles
  • Marketing Mistakes You Can’t Afford to Make
    We love to read about things we should and shouldn’t do. In recent years, The New York Times best-seller list has touted such books as Your Best Life Now and The 7 Habits of Highly Effective People, which give us the secrets to becoming better and more successful. But how ...More
    January 2, 2008 Megan Eckert Posted in Articles
  • Marketing Prep
    In any given self-storage facility’s market, there is a limited number of customers who will be in need of storage each month. To capture your fair share of this group, you must properly promote your facility. Marketing creatively will offer you the opportunity to gain a ...More
    January 2, 2008 Tammy Ross Posted in Articles
  • Building Brand Recognition
    When we think about motorcycles, Harley-Davidson usually comes first to mind. The company has one of the greatest brand-marketing schemes ever to hit planet Earth. It’s one of the few brands men and women are actually willing to tattoo on their bodies. Extreme, ...More
    January 2, 2008 Ed Heil Posted in Articles