Inside Self-Storage

Brad North

Knowledge = Sales Power in Self-Storage: Building Trust and Value With Customers

In any self-storage sales program, the ability to build value and trust with the customer is essential to success. It’s critical that you speak with enthusiasm about your store, actively listen to customers’ needs, and provide a dynamic features-and-benefits presentation ...More
June 10, 2010 Brad North
Posted in Articles, Management
New Workshop on Operational Effectiveness Added to Inside Self-Storage World Expo in New Orleans

A new workshop titled “Excelling in Your Self-Storage Operation” has been added to the Inside Self-Storage World Expo in New Orleans. ...More
May 12, 2010
Posted in News, Management
Five Steps to Running a Successful Self-Storage Operation

There are five vital steps a self-storage owner must take to bring his operation to the next level of profitability. If these areas are properly developed, the self-storage business will become the leader in the marketplace. ...More
February 20, 2010 Brad North
Posted in Articles, Management, Marketing
State of the Self-Storage Industry 2010, Part III: Management and Marketing

Two vital components of a flourishing self-storage operation are the management team and the marketing program. Solid marketing brings potential customers in the door, while good managers keep them around. ...More
February 18, 2010 Amy Campbell
Posted in Articles, Management, Marketing
Direct-Mail Campaigns for Self-Storage: Building and Guiding the Best Promotion

A direct-mail campaign can help self-storage owners and operators reach a bigger audience. However, these campaigns should be planned, targeted and tracked to ensure success. ...More
December 2, 2009 Brad North
Posted in Articles, Management, Marketing
ISS Expo: Providing the Knowledge You Need to Succeed in Self-Storage

During Oct. 5-8, the Inside Self-Storage World Expo will provide four full days of seminars, workshops, product/service exhibits, and networking opportunities. The ISS Education Package is not only extremely affordable, it gives you access to 27 classes, taught by the ...More
July 28, 2009
Posted in Articles, Construction, Finance, Management, Marketing

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