Add-On Services


  • Inside Self-Storage: The Value of Business Customers
    The most attractive customer you can have in self-storage is the business tenant, who tends to buy more, stay longer and pay on time. Commercial clients are also more open to ancillary services like records storage—if you have the right pitch and well-defined services. ...More
    January 1, 2006 Cary F. McGovern Posted in Articles
  • Inside Self-Storage: Disasters Sell Records Storage
    After any catastrophe, the need for records management and storage soars. It’s only human nature to avoid the reality of loss until it actually happens. But now hundreds if not thousands of businesses in the Gulf South will no longer exist because of lack of attention to ...More
    December 1, 2005 Cary F. McGovern Posted in Articles
  • Pricing and Compensation
    Pricing and staff compensation for records-storage services are two areas that generate a lot of questions for new operators during the startup phase. Pricing always depends on real costs, while compensation is sales driven. This article discusses a comprehensive strategy ...More
    November 1, 2005 Cary F.McGovern Posted in Articles
  • A Good Year for Wine Storage
    Wine storage can be a terrific ancillary service for self-storage facilities in the right markets. It produces a greater return per square foot than traditional storage and generates a host of other benefits, including added revenue and marketing advantages. Wine storage ...More
    October 1, 2005 George McCord Posted in Articles
  • Records-Storage Primer
    Records Storage remains a mystery to most self-storage entrepreneurs and consultants. This article demystifies and demonstrates the value of an ancillary service that benefits small and large storage operations in any size market. A decade ago, there seemed to be an ...More
    October 1, 2005 Cary F. McGovern Posted in Articles
  • Planning for Records Storage
    More and more self-storage operators are considering the addition of records storage as a value-added service to their existing business. The most important ingredient is planning the space to accommodate the new venture. There are four options: Option 1: Adapt Existing ...More
    September 1, 2005 Cary F. McGovern Posted in Articles
  • Avoiding Buyer’s Remorse
    Buyer’s remorse is something any salesperson wants to avoid at all costs. The best means of avoiding it is to confront it. As the old cartoon character Pogo used to say, “We have met the enemy and he is us!” Records storage provides a good way for owners to make money, but ...More
    July 1, 2005 Cary F. McGovern Posted in Articles
  • Selling RS-Lite
    Two columns ago, I addressed ways to communicate the value of records storage lite (RS-lite) to self-storage customers. Last month, we looked at how to market the service to prospects. This month, you’ll learn how to develop a sales strategy for RS-lite in a self-storage ...More
    June 1, 2005 Cary F. McGovern Posted in Articles
  • Marketing RS-Lite
    Last month, we discussed the elements of communication and how it forms the foundation for marketing and sales. This month, we’ll look at marketing designed for the launch and support of records storage lite (RS-lite) in a self-storage environment. No business can exist ...More
    May 1, 2005 Cary F. McGovern Posted in Articles
  • Communicating the Value of Records Storage
    The terms “marketing” and “sales” have different connotations, and they are sometimes convoluted in people’s minds. The dictionary defines marketing as “the business activity of presenting products or services to potential customers in such a way as to make them eager to ...More
    April 1, 2005 Cary F. McGovern Posted in Articles