Christina Alvino, a marketing professional with seven years of experience in the self-storage industry, has launched FineView Marketing to provide business and marketing-development services to facility operators. The company is a joint-venture partnership between Alvino and Pinnacle Storage Properties, a Houston-based firm that operates nine Texas self-storage facilities under various names.
FineView plans to help small and mid-sized operators build a strategy that will create a unified, seamless experience for tenants, according to a press release. Offering services such as company branding and messaging, digital marketing, and marketing training, FineView will work with clients to assess pain points, generate options and implement solutions.
“We are very excited to welcome FineView Marketing and Christina to our team,” said John Manes, partner and owner of Pinnacle. “Not only will she bring an elevated level of marketing and branding expertise to Pinnacle Storage Properties, but she will also be a go-to contact for operational needs for our employees and vendors within our company, and the storage industry.”
Alvino has served as an executive-level marketer in the self-storage industry since 2011, with prior experience in managing operation and marketing for multi-property brands. She has a background in budgeting, planning and implementation. Her past clients include the Carnegie Museums of Pittsburgh, Eat’n Park Hospitality Group, Guardian Storage, Rachel Carson Homestead & Association, Storage Plus, Tile & Designs Inc., World Class Capital Group and Yellowstone Property Management.
In 2014, Alvino was named one of Pittsburgh’s 50 Finest, helping to raise funds for the Cystic Fibrosis Foundation. She also won “The Extra Smile Award” from Eat’n Park, an honor presented annually to one employee who goes above and beyond for the organization.
Pinnacle is a privately held real estate owner and operator focused on the acquisition, development and management of self-storage assets. It investment strategy is to purchase under-leveraged properties in suburban and secondary markets. It currently has a location under development in Round Rock, Texas.
FineView Marketing, Website