B² Interactive, a firm specializing in Internet marketing, website design and software development for the self-storage industry, has acquired Storage.com from Self Storage Co., a subsidiary of Extra Space Management Inc. Storage.com is an online directory and search engine optimization (SEO) tool for storage facilities. The transaction includes the purchase of various domain names, including Storage.com, all intellectual property, and ongoing business concerns of the website. Financial terms weren’t disclosed.
B² took over the day-to-day operation of Storage.com in October 2013, following the signing of a licensing, marketing and development agreement in which Storage.com agreed to move its operation to Omaha, Neb., where B² is based. The website and domain will now be entirely owned and operated by B².
“As a company, we have worked diligently over the last few years to build a team that can execute on a vision that we have had for Storage.com for a very long time. There were limits as to how far our teams could go in executing our vision for Storage.com without owning the domain name and business interests of the site,” B² co-founder Bill Hipsher said in a press release. “With this acquisition, we can confidently say that we are poised to successfully develop Storage.com in a way that provides real value to self-storage owners."
Self-storage operators and consumers using Storage.com shouldn’t experience any service disruptions as a result of the transaction, B² officials said.
“Storage.com is meant to be more than just an online marketplace for the storage industry,” added B² co-founder Brandon Taylor. “We are excited to continue building out services that benefit a storage owner’s online marketing efforts in the same way we provide services to our agency clients.”
B² will also continue to operate other websites related to self-storage including StorageUnit.com and USstoragesearch.com.
Storage.com was designed to help storage businesses compete more effectively in the online marketplace and allow potential customers to search for self-storage in their area, according to company officials. The website features software integration with property-management systems and offers inventory-management tools for facilities without such a system. It delivers reservations to operators and provides a SEO package.
Founded in 2012, B² provides local, regional and national clients with digital-marketing, SEO, and Web-development services. It also owns Hurrdat Social Media, a marketing agency specializing in social media strategy, design and development. Together, the companies employ more than 80 people.