BETCO Inc., a manufacturer of metal buildings and components for the self-storage industry, hired Bill Laughlin to its sales team. Laughlin will be responsible for sales in Southeast Texas, including Houston and the surrounding counties.

Laughlin also owns a manufacturers-representative firm based in Nacogdoches, Texas, which works in the Louisiana and Texas construction industries. Prior to launching his company, he was responsible for outside sales as a product and territory manager for Endura/Framesaver, a wood-door frame manufacturer in Nacogdoches.

Laughlin is a Houston native educated at Stephen F. Austin University in Nacogdoches.

Based in Statesville, N.C., BETCO produces self-storage roll-up doors and hallway systems and also provides refurbishing for existing buildings.