Cindy Ashby, the former vice president of operations for Prime Storage Group, which owns 175 self-storage facilities in more than 20 states, has launched a new consulting firm. Dynamic Self Storage Solutions is designed to fill the growing demand for high-level expertise in the expanding storage industry, according to a press release.

The company’s services include facility auditing, market and operational analysis, due diligence, revenue management, staffing, training, and start-up packages for new owners. It’ll offer a wide range of strategies using the newest technologies, the release stated.

“Dynamic SS Solutions has a large arsenal of creative and practical assets to help take any self-storage entity to the next level of progressive success,” Ashby said. “We can provide expert consulting or dive in with turnkey operational solutions.”

Ashby has 25 years of experience in self-storage, including asset-management roles at two real estate investment trusts and four property-management companies. She also directed operations of a 200-seat call center and has had operational oversight of more than 6 million square feet of self-storage. Ashby has written operational guidelines and developed training programs for numerous companies, and serves on the executive board of the North Carolina Self Storage Association.

Based in Saratoga Springs, N.Y., and founded in 2000, Prime Storage Group ranked No. 9 on the 2017 Inside Self-Storage Top-Operators List. The company is owned by Robert Moser.