The Self-Storage Owner/Operator Executive Summit, a new online education experience, will take place live on Oct. 16 and 17 and thereafter be available on demand and in DVD format. This preview is for part two of the digital workshop, in which industry expert and presenter Bob Copper discusses revenue management, marketing, and ways to increase facility rentability and value. In this particular clip, he explains why it is critical for operators to focus on improving income and why every dollar counts. Other topics addressed in part two of the digital summit include pricing strategies and systems, effective marketing plans, conversion techniques, customer service, asset value and much more.