Self-storage operators looking to step up their online marketing activity this year now have the option to attend the all-new Social Media Mastery Workshop on April 2 at the Inside Self-Storage World Expo in Las Vegas, the industrys largest conference and tradeshow. Led by David Wolf, managing partner for marketing firm Linkmedia 360, the in-depth seminar from 8 to 11:50 a.m. will show operators how to  address social media platforms, processes, software, timelines and more.

The workshop will also cover content marketing, ways to integrate search engine optimization best practices with social media, how to structure page content, how to improve a facility's online visibility, and how to interpret analytics to measure performance. It will include a one-hour social media primer for beginners followed by nearly three hours of intensive instruction.

Wolf is responsible for strategies that have enabled Linkmedias clients to use online, mobile technology and social media to maximize the impact of their lead-generation campaigns. He previously worked at the New York office of Symphoni Interactive Inc., and as a strategist in the marketing and energy-trading unit of Ontario Power Generation.

The expos concurrent education program, March 31 and April 1, includes 10 tracks covering issues related to self-storage ownership, management, marketing, investment, finance, building, development, liability and more. Additional workshops focus on self-storage development, day-to-day management, facility ownership and legal issues.

The conference and tradeshow will take place at the Paris Hotel & Resort. Extended early-bird registration rates are available through Feb. 13.

Created for self-storage industry owners, managers, developers, investors and suppliers, the ISS Expo comprises four days of education, exhibits and networking opportunities. The event focuses on strategies for generating revenue, industry best practices, current trends, and new products and services. Details and online registration are available at www.insideselfstorageworldexpo.com.