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'Self-Storage Is Easy. Anyone Can Do It.'

The title to this entry probably angers you or insults you a bitand it should because it completely demeans the profession. Self-storage is not easy by any means and not anyone can do it. But the assertion in the title probably doesn't surprise you, as it's probably nothing you haven't heard before.

The title to this entry probably angers you or insults you a bit—and it should because it completely demeans the profession. Self-storage is not easy by any means and not anyone can do it. But the assertion in the title probably doesn't surprise you, as it's probably nothing you haven't heard before.

The idea that self-storage is an easy job is listed in this discussion of industry stereotypes on Self-Storage Talk, the official online forum of Inside Self-Storage. Other common generalizations? "Managers just sit around all day and collect money." "Self-storage employees are uneducated." "Self-storage people are thieves."

The truth is that stereotypes are harmful on multiple levels. First of all, as mentioned earlier, stereotypes are insulting and can affect your mentality. If you start to listen to negative perceptions from your customers, superiors or even coworkers, then you too can start to reinforce those negative perceptions.

The way to combat this phenomenon is to be aware of the stereotypes and to discuss them openly, especially with your peers. If you confront these harmful ideas, you can, first, disprove the stereotypes and, second, dismiss them as ridiculous statements and not allow them to bother you. If you don't have an outlet to vent and express your frustration, then it will build and fester inside of you.

Additionally, stereotypes can and do hurt the industry's overall image, which can ultimately lead to fewer customers at facilities. Right or wrong, people have ideas of what self-storage is like, and they base their ideas on their own experience or what they've heard. Industry professionals need a place to strategize and converse about how to eliminate these negative message and replace them with positive ones. There's no place better than a free, online forum.

Have something to get off your chest? Is there a stereotype that hasn't been mentioned that needs to be addressed? Then chime in on the thread. You must be a member to post, though, so if you're not registered, you can create your free account here.

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