Best Practices for Self-Storage Marketing
The self-storage market, like the global economy, is changing, and many unknowns lie ahead. Storage operators face intense competition, increased expenses and shifting consumer demand. This e-book provides insight to the critical area of facility marketing and promotion, including Web strategies, e-mail campaigns, print advertising and more. The collection of articles specifically addresses topics such as how to use the Internet to capture self-storage customers, the importance of tracking your marketing efforts, converting leads to customers, using social media to market self-storage, e-mail marketing campaigns, print and online Yellow Pages, and hosting community events.