Uncle Bobs Self Storage is the title sponsor of a new season-series event between the Allen Americans and Fort Worth Brahmas of the Central Hockey League. The Uncle Bobs Metroplex Rivalry is designed to create a little extra sizzle in the growing rivalry between the two minor-league hockey clubs, whose arenas are less than 50 miles apart.

The two teams will play each other 17 times during the 2012-13 regular season, which comprises more than 25 percent of each teams schedule. The teams squared off twice last weekend to kick off the series, with each team earning a victory.

The teams will vie for the Uncle Bob's Metroplex Rivalry trophy, which is currently being developed and will be introduced later this season. A logo was also created to celebrate the series.

The Metroplex is the area in North Texas that comprises the surrounding communities of Dallas and Fort Worth. The Americans play in Allen, while the Brahmas skate in North Richland Hills.

"It's only fitting that the series between the Americans and Brahmas becomes official with a title moniker and name, and we are very excited that Uncle Bob's is now a part of it," said Matt Canavan, team president of the Americans. "All of the games between our two hockey clubs are battles, and the fans really get into it.

"Uncle Bob's partnership will infuse another valuable component to a series that fans have already identified as a classic rivalry. We welcome their support and are poised for some exciting and entertaining tilts during the 2012-13 season," added Scott Plourde, Brahmas vice president of sales.

The series event will also feature special prize giveaways at both teams arenas during select games.

Uncle Bobs is the facility brand name of Sovran Self Storage Inc., which operates more than 440 facilities in 25 states, with a large presence in Texas.

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