I recently wrote an entry in praise of creative holiday marketing for self-storage operatons. One of the facilities mentioned in my post was Tacoma (Wash.) Self Storage, which cleverly darkens the "s" on "Self" in its prominent signage to become purveyors of festive "elf storage." Over the weekend, I received an e-mail with photographs from facility manager Sheila Danielsen. I thought I'd share them with you here. They've even created a psuedo-replica of the facility to include in a special table-top display! I hope you all had a fabulous New Year's celebration. Now it's time to focus on success in 2009!