The Storage Group (TSG), an Internet-marketing company serving the self-storage industry, has appointed chief operating officer Steve Lucas a principal partner of the firm. Lucas joined TSG in 2014 and recently acquired company shares from co-founder Larry Hanks to become an equal partner with co-founder Brian Pelski, according to a press release.

Lucas has spearheaded many of the company’s leading products and services during his tenure. “Going forward, I’m very excited at the prospect of further growth and success with Steve and our entire TSG Team,” Pelski said.

“This is an amazing time in The Storage Group’s history,” added Lucas. “I have great vision for where the company is going. TSG has an extensive track record of innovation in the self-storage industry, and as a team, we don’t intend on slowing down.”

Based in Maitland, Fla., TSG provides online tools and marketing solutions to the self-storage industry. The company's services include local-listing management, mobile websites, online rentals, pay-per-click advertising, search engine optimization, social media marketing and website development.